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Zynga Disappoints In Its Public Debut (18th December, 2011)Zynga, the company behind the Internet games Farmville, Cityville and Mafia Wars, has failed to impress investors at its Initial Public Offering (IPO) on Thursday. Expectations were high that the stock in the company would take off on New York’s Nasdaq Stock Exchange. Analysts believed the $10 per share opening price would increase by 10 per cent at the close of trading. They were disappointed. Shares in the games giant fell by five per cent to close at $9.55 per share. IPO expert David Menlow described the day’s trading as a “mammoth fail”. He said the reason was the company had valued itself at too high a price. "I believe that this was an affirmation that investors are a bit twitchy regarding these self-imposed high valuations," he said. Zynga is a social network game maker. Ninety per cent of its games are played on Facebook and it has over 200 million active users. CEO Mark Pincus said he was more concerned with statistics like these and with "delivering great products" than on share prices on a day’s trading. He still has a lot of cause to be proud of his company’s IPO the $1 billion raised makes it the largest Internet IPO since Google went public in 2004. The company did once expect the IPO to raise $2 billion to give a market valuation of $20 billion. Pincus said: “We didn't have any expectations coming into this whole process." The Wall Street Journal said it was confident Zynga would be a success. It cited the doubling of revenues in the first nine months of 2011 as reason for optimism. WARM-UPS1. INTERNET: Walk around the class and talk to other students about the Internet. Change partners often. Sit with your first partner(s) and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. INVESTMENTS: Which of these would you invest in? Complete this table with your partner(s). Change partners and share what you wrote. Change and share again.
4. GAMES: Students A strongly believe Internet game are the best; Students B strongly believe traditional games are best. Change partners again and talk about your conversations. 5. TECH: Which of these tech companies do you like best? Rank them and share your rankings with your partner. Put the best at the top. Change partners and share your rankings again.
6. INVESTOR: Spend one minute writing down all of the different words you associate with the word ‘investor’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).
2. SYNONYM MATCH: Match the following synonyms from the article.
3. PHRASE MATCH: (Sometimes more than one choice is possible.)
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING Listen and fill in the gapsZynga, ____________________ the Internet games Farmville, Cityville and Mafia Wars, ____________________ investors at its Initial Public Offering (IPO) on Thursday. Expectations were high that the stock in the company would take off on New York’s Nasdaq Stock Exchange. Analysts believed the $10 per ____________________ would increase by 10 per cent at the close of trading. They were disappointed. Shares in the ____________________ five per cent to close at $9.55 per share. IPO expert David Menlow described the day’s trading as a “mammoth fail”. He said the reason was the company had ____________________ high a price. "I believe that this was an affirmation that investors are a bit twitchy regarding these ____________________ valuations," he said. Zynga is a social network game maker. Ninety per cent of its games are played on Facebook and it has over 200 ____________________. CEO Mark Pincus said he was more concerned with statistics like these and with "______________________" than on share prices on a day’s trading. He still has a lot of ____________________ of his company’s IPO the $1 billion raised makes it the largest Internet IPO since Google went public in 2004. The company did once ____________________ raise $2 billion to give a market valuation of $20 billion. Pincus said: “We didn't have any expectations coming into ____________________." The Wall Street Journal said it was confident Zynga would be a success. It ____________________ of revenues in the first nine months of 2011 as reason for optimism.
AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words ‘public’ and ‘debut’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
STUDENT GAMES SURVEYWrite five GOOD questions about games in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
GAMES DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGE MULTIPLE CHOICEZynga, the company (1) ____ the Internet games Farmville, Cityville and Mafia Wars, has failed to impress investors at its Initial Public Offering (IPO) on Thursday. Expectations were high that the stock in the company would (2) ____ off on New York’s Nasdaq Stock Exchange. Analysts believed the $10 (3) ____ share opening price would increase by 10 per cent at the close of (4) ____. They were disappointed. Shares in the games giant fell by five per cent to close at $9.55 per share. IPO expert David Menlow described the day’s trading as a “(5) ____ fail”. He said the reason was the company had valued itself at too high a price. "I believe that this was an affirmation that investors are a (6) ____ twitchy regarding these self-imposed high valuations," he said. Zynga is a social network game maker. Ninety per cent of its games are played on Facebook and it has over 200 million (7) ____ users. CEO Mark Pincus said he was more concerned (8) ____ statistics like these and with "delivering great products" than on share prices on a day’s trading. He still has a lot of cause to be proud of his company’s IPO the $1 billion (9) ____ makes it the largest Internet IPO since Google went public in 2004. The company did once expect the IPO to raise $2 billion to give a market (10) ____ of $20 billion. Pincus said: “We didn't have any expectations coming into this (11) ____ process." The Wall Street Journal said it was confident Zynga would be a success. It (12) ____ the doubling of revenues in the first nine months of 2011 as reason for optimism. Put the correct words from the table below in the above article.
WRITINGWrite about games for 10 minutes. Correct your partner’s paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about Zynga. Share what you discover with your partner(s) in the next lesson. 3. GAMES: Make a poster about Internet games. Show your work to your classmates in the next lesson. Did you all have similar things? 4. IPO: Write a magazine article about Zynga’s IPO. Include imaginary interviews with its CEO and an investor. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. LETTER: Write a letter to Zynga’s CEO. Ask him three questions about Internet games. Give him three of your opinions on them. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.
ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Zynga disappoints in its public debutZynga, the company (1) behind the Internet games Farmville, Cityville and Mafia Wars, has failed to (2) impress investors at its Initial Public Offering (IPO) on Thursday. Expectations were (3) high that the stock in the company would take off on New York’s Nasdaq Stock Exchange. Analysts (4) believed the $10 per share opening price would increase by 10 per cent at the close of trading. They were disappointed. Shares in the games (5) giant fell by five per cent to close at $9.55 per share. IPO expert David Menlow described the day’s trading as a “(6) mammoth fail”. He said the reason was the company had (7) valued itself at too high a price. "I believe that this was an affirmation that investors are a bit twitchy regarding these (8) self-imposed high valuations," he said. Zynga is a social network game maker. Ninety per cent of its games are played on Facebook and it has over 200 million (9) active users. CEO Mark Pincus said he was more concerned with statistics like these and with "(10) delivering great products" than on share prices on a day’s (11) trading. He still has a lot of cause to be (12) proud of his company’s IPO the $1 billion raised makes it the largest Internet IPO since Google went public in 2004. The company did once (13) expect the IPO to raise $2 billion to give a market valuation of $20 billion. Pincus said: “We didn't have any expectations coming into this (14) whole process." The Wall Street Journal said it was (15) confident Zynga would be a success. It cited the (16) doubling of revenues in the first nine months of 2011 as reason for optimism. LANGUAGE WORK
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