Breaking News English

Good grammar means more money (20th August, 2013)

PARAGRAPH ONE:

1.	big companies use grammar	a.	make grammar mistakes
2.	in the	b.	mistakes
3.	A study shows that big companies	c.	fewest mistakes
4.	They all	d.	of text
5.	companies who made the	e.	well
6.	social network	f.	1990s
7.	punctuation	g.	made mistakes
8.	400 words	h.	site

PARAGRAPH TWO:

1.	Grammarly compared	a.	than Ford
2.	four times fewer	b.	of the cola market
3.	a bigger share	c.	will make you buy a Coke
4.	Google made nearly four times fewer	d.	writing mistakes
5.	GM made more mistakes	e.	mistakes than Facebook
6.	It is unlikely that grammar mistakes	f.	the mistakes
7.	customers are more likely	g.	they trust
8.	a company	h.	to buy something

LISTEN AND FILL IN THE GAPS

People think big companies (1) ___________________. Many people questioned Apple's grammar with its "Think Different" campaign in the 1990s. (2) ___________________ big companies make grammar mistakes. The proofreading website Grammarly.com looked (3) ___________________ six famous companies. They all made mistakes. It found that the companies who made the fewest mistakes (4) ___________________. Grammarly compared different posts on the (5) ___________________ LinkedIn.com. It looked at the spelling, grammar and (6) ___________________ in 400 words of text from each company.

Grammarly (7) ___________________ from Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). Coke made four (8) ___________________ mistakes than Pepsi, and has a bigger share of the cola market. Google made nearly four times fewer mistakes than Facebook, and (9) ___________________. Finally, GM made more mistakes than Ford. (10) ___________________ grammar mistakes will make you buy a Coke instead of a Pepsi. However, Grammarly said: "Accurate writing (11) ___________________ …and customers are more likely to buy [something] from a (12) ___________________."

PUT A SLASH ( / )WHERE THE SPACES ARE

Peoplethinkbigcompaniesusegrammarwell.Manypeoplequestion
edApple'sgrammarwithits"ThinkDifferent"campaigninthe1990s.
Astudyshowsthatbigcompaniesmakegrammarmistakes.Theproo
freadingwebsiteGrammarly.comlookedatthewritingofsixfamous
companies.Theyallmademistakes.Itfoundthatthecompanieswho
madethefewestmistakesmadethemostmoney.Grammarlycompa
reddifferentpostsonthesocialnetworksiteLinkedIn.com.Itlooked
atthespelling,grammarandpunctuationmistakesin400wordsofte
xtfromeachcompany.GrammarlycomparedthemistakesfromCok
eandPepsi,FacebookandGoogle,andFordandGeneralMotors(GM)
.CokemadefourtimesfewerwritingmistakesthanPepsi,andhasabi
ggershareofthecolamarket.Googlemadenearlyfourtimesfewermi
stakesthanFacebook,andmakesmoremoney.Finally,GMmademo
remistakesthanFord.Itisunlikelythatgrammarmistakeswillmake
youbuyaCokeinsteadofaPepsi.However,Grammarlysaid:"Accura
tewritingdemonstratesprofessionalism…andcustomersaremoreli
kelytobuy[something]fromacompanytheytrust."

WRITE QUESTIONS & ASK YOUR PARTNER(S)

Student A: Do not show these to your speaking partner(s).

a)	________________________________________________________
b)	________________________________________________________
c)	________________________________________________________
d)	________________________________________________________
e)	________________________________________________________
f)	________________________________________________________
g)	________________________________________________________
h)	________________________________________________________

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Student B: Do not show these to your speaking partner(s).

a)	________________________________________________________
b)	________________________________________________________
c)	________________________________________________________
d)	________________________________________________________
e)	________________________________________________________
f)	________________________________________________________
g)	________________________________________________________
h)	________________________________________________________

WRITING

Write about grammar for 10 minutes. Comment on your partner's paper.

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