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Most people think big companies use grammar very well. Many people wondered about Apple's use of grammar with its "Think Different" advertising campaign in the late 1990s. A new study shows that big companies make grammar mistakes. The proofreading website Grammarly.com looked at the writing of six of the world's most famous companies. It found that they all made mistakes. It also found that the companies who made the fewest mistakes made the most money. Grammarly compared the comments made by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and punctuation errors in 400 words of text from each company.
Grammarly compared the mistakes made by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four times fewer writing mistakes than Pepsi. Coke has a bigger share of the cola market than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a lot more money. Finally, GM made more mistakes than Ford, which is a more profitable company. It is unlikely that the occasional grammar mistake will make you buy a Coke instead of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more likely to buy a product or a service from a company they trust." Try Level 0, Level 1 or Level 2 Sources: WARM-UPS 1. GRAMMAR: Students walk around the class and talk to other students about grammar. Change partners often and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. GRAMMAR: What problems do you have? Complete this table and share what you wrote with your partner(s). Change partners often.
4. WRITING: Students A strongly believe writing is the most important language skill; Students B strongly believe reading is most important. Change partners again and talk about your conversations. 5. LANGUAGE: Rank these and share your rankings with your partner. Put the most important at the top. Change partners often and share your rankings.
6. MISTAKE: Spend one minute writing down all of the different words you associate with the word "mistake". Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING 1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).
2. SYNONYM MATCH: Match the following synonyms from the article.
3. PHRASE MATCH: (Sometimes more than one choice is possible.)
GAP FILL
LISTENING - Guess the answers. Listen to check.
LISTENING – Listen and fill in the gaps Most people think big companies (1) ___________________ well. Many people wondered about Apple's use of grammar with its "Think Different" advertising campaign (2) ___________________. A new study shows that big companies make grammar mistakes. The proofreading website Grammarly.com (3) ___________________ of six of the world's most famous companies. It found that they (4) ___________________. It also found that the companies who made the fewest mistakes made the most money. Grammarly compared (5) ___________________ by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and punctuation errors in 400 words (6) ___________________ company. Grammarly (7) ___________________ made by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four (8) ___________________ mistakes than Pepsi. Coke has a bigger share of the cola market than Pepsi. Google (9) ___________________ times fewer mistakes than Facebook. It also makes a (10) ___________________. Finally, GM made more mistakes than Ford, which is a more profitable company. It is unlikely (11) ___________________ grammar mistake will make you buy a Coke instead of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more likely to buy a product or a service from a (12) ___________________." COMPREHENSION QUESTIONS
MULTIPLE CHOICE - QUIZ
ROLE PLAY
AFTER READING / LISTENING 1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words 'grammar' and 'writing'.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
GRAMMAR SURVEY Write five GOOD questions about grammar in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
GRAMMAR DISCUSSION STUDENT A's QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B's QUESTIONS (Do not show these to student A)
DISCUSSION (Write your own questions)
----------------------------------------------------------------------------
LANGUAGE - CLOZE Most people think big companies use grammar very (1) ____. Many people wondered about Apple's use of grammar with its "Think Different" advertising campaign in the (2) ____ 1990s. A new study shows that big companies make grammar mistakes. The (3) ____ website Grammarly.com looked at the writing of six of the world's most famous companies. It found that they all made mistakes. It also found that the companies who made the fewest mistakes (4) ____ the most money. Grammarly compared the comments (5) ____ by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and (6) ____ errors in 400 words of text from each company. Grammarly (7) ____ the mistakes made by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four times fewer writing mistakes (8) ____ Pepsi. Coke has a bigger share of the cola (9) ____ than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a lot more money. Finally, GM made more mistakes than Ford, which is a more (10) ____ company. It is unlikely that the occasional grammar mistake will make you buy a Coke (11) ____ of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more (12) ____ to buy a product or a service from a company they trust." Put the correct words from the table below in the above article.
SPELLING
PUT THE TEXT BACK TOGETHER Number these lines in the correct order.
PUT THE WORDS IN THE RIGHT ORDER
CIRCLE THE CORRECT WORD (20 PAIRS) Most people think big companies use grammar very good / well. Many people wondered about Apple's use / used of grammar with its "Think Different" advertising campaign in the lately / late 1990s. A new study shows that big companies make / do grammar mistakes. The proofreading website Grammarly.com looked on / at the writing of six of the world's most famous companies. It found that they every / all made mistakes. It also found that the companies who made the fewest mistakes did / made the most money. Grammarly compared the commands / comments made by the companies on the social / socially network site LinkedIn.com. It looked at the spelling, grammar and punctuation errors/ terrors in 400 words of text from each company. Grammarly compared the mistakes made by / of Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found this / that Coke made four times fewer writing / writes mistakes than Pepsi. Coke has a bigger fair / share of the store / market than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a lot / loads more money. Finally, GM made more mistakes than Ford, which is a much / more profitable company. It is unlikely that the occasion / occasional grammar mistake will make you buy a Coke instead / rather of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more likely to bought / buy a product or a service from a company they trust." Talk about the connection between each pair of words in italics, and why the correct word is correct. INSERT THE VOWELS (a, e, i, o, u) M_st p__pl_ th_nk b_g c_mp_n__s _s_ gr_mm_r v_ry w_ll. M_ny p__pl_ w_nd_r_d _b__t _ppl_'s _s_ _f gr_mm_r w_th _ts "Th_nk D_ff_r_nt" _dv_rt_s_ng c_mp__gn _n th_ l_t_ 1990s. _ n_w st_dy sh_ws th_t b_g c_mp_n__s m_k_ gr_mm_r m_st_k_s. Th_ pr__fr__d_ng w_bs_t_ Gr_mm_rly.c_m l__k_d _t th_ wr_t_ng _f s_x _f th_ w_rld's m_st f_m__s c_mp_n__s. _t f__nd th_t th_y _ll m_d_ m_st_k_s. _t _ls_ f__nd th_t th_ c_mp_n__s wh_ m_d_ th_ f_w_st m_st_k_s m_d_ th_ m_st m_n_y. Gr_mm_rly c_mp_r_d th_ c_mm_nts m_d_ by th_ c_mp_n__s _n th_ s_c__l n_tw_rk s_t_ L_nk_d_n.c_m. _t l__k_d _t th_ sp_ll_ng, gr_mm_r _nd p_nct__t__n _rr_rs _n 400 w_rds _f t_xt fr_m __ch c_mp_ny. Gr_mm_rly c_mp_r_d th_ m_st_k_s m_d_ by C_k_ _nd P_ps_, F_c_b__k _nd G__gl_, _nd F_rd _nd G_n_r_l M_t_rs (GM). _t f__nd th_t C_k_ m_d_ f__r t_m_s f_w_r wr_t_ng m_st_k_s th_n P_ps_. C_k_ h_s _ b_gg_r sh_r_ _f th_ c_l_ m_rk_t th_n P_ps_. G__gl_ m_d_ n__rly f__r t_m_s f_w_r m_st_k_s th_n F_c_b__k. _t _ls_ m_k_s _ l_t m_r_ m_n_y. F_n_lly, GM m_d_ m_r_ m_st_k_s th_n F_rd, wh_ch _s _ m_r_ pr_f_t_bl_ c_mp_ny. _t _s _nl_k_ly th_t th_ _cc_s__n_l gr_mm_r m_st_k_ w_ll m_k_ y__ b_y _ C_k_ _nst__d _f _ P_ps_. H_w_v_r, Gr_mm_rly C__ Br_d H__v_r s__d: "_cc_r_t_ wr_t_ng d_m_nstr_t_s pr_f_ss__n_l_sm…_nd c_st_m_rs _r_ m_r_ l_k_ly t_ b_y _ pr_d_ct _r _ s_rv_c_ fr_m _ c_mp_ny th_y tr_st." PUNCTUATE THE TEXT AND ADD CAPITALS most people think big companies use grammar very well many people wondered about apple's use of grammar with its "think different" advertising campaign in the late 1990s a new study shows that big companies make grammar mistakes the proofreading website grammarlycom looked at the writing of six of the world's most famous companies it found that they all made mistakes it also found that the companies who made the fewest mistakes made the most money grammarly compared the comments made by the companies on the social network site linkedincom it looked at the spelling grammar and punctuation errors in 400 words of text from each company grammarly compared the mistakes made by coke and pepsi facebook and google and ford and general motors (gm) it found that coke made four times fewer writing mistakes than pepsi coke has a bigger share of the cola market than pepsi google made nearly four times fewer mistakes than facebook it also makes a lot more money finally gm made more mistakes than ford which is a more profitable company it is unlikely that the occasional grammar mistake will make you buy a coke instead of a pepsi however grammarly ceo brad hoover said "accurate writing demonstrates professionalism…and customers are more likely to buy a product or a service from a company they trust" PUT A SLASH ( / ) WHERE THE SPACES ARE
FREE WRITING Write about grammar for 10 minutes. Comment on your partner's paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ ACADEMIC WRITING Grammar is the most important thing when you learn a new language. Discuss. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK 1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about grammar. Share what you discover with your partner(s) in the next lesson. 3. GRAMMAR: Make a poster about grammar. Show your work to your classmates in the next lesson. Did you all have similar things? 4. GRAMMAR AND MONEY: Write a magazine article about grammar and making money. Include imaginary interviews with someone who believes grammar is the most important part of language learning, and someone who believes spelling is. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles. 6. LETTER: Write a letter to a grammar expert. Ask him/her three questions about grammar. Give him/her three of your ideas on how to learn it. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions. ANSWERS TRUE / FALSE (p.4)
SYNONYM MATCH (p.4)
COMPREHENSION QUESTIONS (p.8)
MULTIPLE CHOICE - QUIZ (p.9)
ALL OTHER EXERCISES Please check for yourself by looking at the Article on page 2. Help Support This Web Site
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