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upmarket chain of U.S. department stores has taken action to stop people buying expensive clothes, wearing them once and then returning them for refund. About 65 per cent of U.S. retailers reported they have been victims of this practice, known as “wardrobing”. This form of "return fraud" costs retail industry estimated $8.8 billion year. store, Bloomingdale's, has started attaching large, black, hard-to-hide tags to bottom of dresses that cost over $150. garment cannot be returned if tag is missing. This means anyone thinking they can have "free dress rental" might have to think again. tag means they would be advertising fact at their party that they are wardrobing.

Retail analyst Hitha Prabhakar explained how serious wardrobing was, saying: "What people don't realize is that it's illegal process." Wardrobing has become such problem that Bloomingdale's has decided to risk annoying and potentially losing customers in effort to deter it. They have, in effect, let go little of sales mantra that " customer is always right". Some Bloomingdale's customers believe tags make them feel dishonest, while others think it's long overdue solution to unscrupulous shoppers. National Retail Federation said: "It's delicate balance of loss prevention and good customer service, and relationship has to be handled with appropriate finesse."

 


 

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