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Researchers say that badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides who do not follow " badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides fashion" are more respected. PhD. student Silvia Bellezza and two professors examined how we view the badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides status and competence of people whose dress badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides is different. They discovered that the more badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides people dress, the more respect they get. Participants in the badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides said they thought people with "weirder" fashion were more badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides. Rather than think badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides of someone scruffily dressed, many people believe that dressing down is a sign of badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides. Ms Bellezza said: "If you're willing to deviate, there are badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides."

Bellezza conducted badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides to test how people reacted to non-conformity. People dressed badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides at expensive badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides in Milan. One group wore sports clothes, while the other dressed in badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides outfits. The sales assistants thought the ones in the sports badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides were the bigger spenders. In another badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides, students rated an badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides professor in a T-shirt above a professor in a badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides. Bellezza says celebrity CEOs who dress down may have changed how we think. Examples of this are Facebook CEO Mark Zuckerberg's hoodies and the badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides Steve Jobs' jeans and badlyboutiquesconfidencedifferentlyexpensiveexperimentsgearlatenormalpeopleresearchsensesneakerssocialstrangelysuittestuniqueunshavenupsides.