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Many people are pouring a bucket of ice-cold water on their heads for charity for the Ice Bucket Challenge. This is a viral campaign on social networking sites. They either dump icy water over themselves or donate $100 to ALS charities. Amyotrophic lateral sclerosis (ALS) - also known as motor neurone disease (MND) – makes it difficult to speak, swallow and breathe. Over 1.1 million donors have donated over $53 million in two weeks.
The campaign raises awareness and funds. People like to post selfies online, while helping charity. A media studies professor said: "You get the message directly from friends and acquaintances. It kind of appeals to the same side of people that wants to post a selfie." Barack Obama did not do the challenge but said he would donate instead. People with ALS usually die from respiratory failure within five years of getting the disease.
Back to the Ice Bucket Challenge lesson.
