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Sony is getting ready for the launch of a watch made out of electronic paper. It could be on store shelves next year. Sony's watch will be the latest to enter the smart watch market. It will differ from others because it will focus more on looks and style rather than function. The watch will be made from a special paper material so the face and strap will act as a display. The wearer will be able to change the entire surface of the watch. Analysts say that the watch may have trouble selling. It is stylish, but it isn't a proper smart watch as it cannot connect to the Internet.

Sony kept its watch a big secret until this week. It made the design public last September. Sony didn't want people to be influenced by its name so it used another company to pretend the watch was from that. A spokesman said: "We hid Sony's name because we wanted to test the real value of the product, whether there will be demand for our concept." Sony put the watch on a crowdfunding site to see how many people thought it would be worth investing in. It got more than its two million yen ($17,000) goal. It raised 3.5 million yen ($30,000) in total.