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   alone      endorsements      full      growth      holidays      important      millions      negative      plumber      practices      prison      rival      samples      shoppers      spending      star      such      themselves      valuable      watchdog  
A consumer in the UK has reported that many Internet sites are of fake reviews. The UK's Competition and Market Authority (CMA) believes there are of reviews on sites for hotels, restaurants, theatres and online stores that have been paid for to trick . It said at least 25 million people in Britain read reviews on websites as Amazon and TripAdvisor before booking or doing online shopping. The CMA found there was a in the industry that writes fake reviews for companies and businesses. Many companies wrote fake reviews about as a marketing tool. Others offered money, free or upgrades in exchange for five- reviews.

Online reviews are very to businesses. Industry analysts estimate that in Britain , $36 billion a year of consumer could be influenced by online reviews. A CMA spokeswoman said: "Millions of people look at online reviews and before making decisions such as where to stay on holiday or which to use." She added: "We have found that consumers who use online reviews and endorsements find them , but we have also heard about some that may be unlawful." Some of the more illegal activity includes companies posting remarks about each other's goods and services. Bosses could face going to for doing this.

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