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A consumer watchdog aboutatbyforinofonto the UK has reported that many Internet sites are full aboutatbyforinofonto fake reviews. The UK's Competition and Market Authority (CMA) believes there are millions aboutatbyforinofonto reviews aboutatbyforinofonto sites aboutatbyforinofonto hotels, restaurants, theatres and online stores that have been paid aboutatbyforinofonto to trick shoppers. It said at least 25 million people aboutatbyforinofonto Britain read reviews on websites such as Amazon and TripAdvisor before booking holidays or doing online shopping. The CMA found there was a growth aboutatbyforinofonto the industry that writes fake reviews aboutatbyforinofonto companies and businesses. Many companies wrote fake reviews aboutatbyforinofonto themselves as a marketing tool. Others offered money, free samples or upgrades in exchange aboutatbyforinofonto five-star reviews.

Online reviews are very important aboutatbyforinofonto businesses. Industry analysts estimate that aboutatbyforinofonto Britain alone, $36 billion a year aboutatbyforinofonto consumer spending could be influenced aboutatbyforinofonto online reviews. A CMA spokeswoman said: "Millions of people look aboutatbyforinofonto online reviews and endorsements before making decisions such as where to stay aboutatbyforinofonto holiday or which plumber to use." She added: "We have found that consumers who use online reviews and endorsements find them valuable, but we have also heard about some practices that may be unlawful." Some aboutatbyforinofonto the more illegal activity includes rival companies posting negative remarks aboutatbyforinofonto each other's goods and services. Bosses could face going to prison aboutatbyforinofonto doing this.