There is a lot of on social media because of an for a Chinese laundry detergent. Some newspapers are saying it could be the most racist advert made. The commercial was created for the washing detergent Qiaobi. In the ad, a young Chinese woman puts a detergent tablet into the of a black man. She pushes him into a washing , closes the and then turns it on. The next scene shows the result of the wash – the black man has turned into a Chinese man. The woman looks when she sees the fairer-skinned man. The ad is a month old but went 24 hours ago, after it was shared on social media.
Many news are attacking the ad because of its racist . The website Buzzfeed called it, the "most racist ad of 2016". It said the ad would make you feel . It wrote: "The commercial will likely leave you feeling like you need a ." One complained that: "Chinese companies fail to understand the of racism, which is a , but common in China." Another blogger asked: "How can these marketing people have no knowledge of racism?" The owner of Qiaobi told the BBC that he didn't realise the ad was racist until pointed it out. He said: "To be , I didn't really pay that much to the advertisement."