Amazon just unveiled what it describes as the world's advanced shopping technology. It is the feature of its new-concept grocery store that has no or checkout counters. It is called Amazon Go and is being trialled in the company's of Seattle. The technology works via an on a shopper's mobile device. The app automatically checks in when the shopper enters the store. It lets you shop as and then scans what you have bought as you leave the . Amazon then bills you and the shopping gets charged to your Amazon account. There is no waiting in line, no cashiers, and no being held up by customers, credit card transactions or waiting for .
Amazon Go may revolutionize the street shopping experience and provide a much-needed for brick-and-mortar stores. The grocery and convenience store markets are tough nuts to crack. Profit are low and competition is intense. However, Amazon seems confident it can change people's shopping . Rumours are that the online giant has plans for 2,000 grocery stores across the USA. It could also get involved in selling the for its shopping technology to worldwide. Industry analyst Colin Sebastian suggested Amazon Go could challenge Internet shopping. He said: "It makes it just as , if not more convenient, than online shopping in some ."