The animal rights group PETA has purchased shares in the French goods company Louis Vuitton Moet Hennessy (LVMH). PETA (People for the Ethical Treatment of Animals) bought the shares in to pressure LVMH to stop selling bags and other made from exotic animal skins, as crocodile. PETA has not disclosed what its is, although there are that it has bought just a single share. Even this stake in LVMH will mean PETA is eligible to attend shareholder . PETA will also exercise its option to question the LVMH board in front of other shareholders to make sure its to protect animals is heard and addressed.
The main for PETA's share purchase is to bring LVMH to account regarding the of crocodiles. PETA said: "In the of an exposé revealing that reptiles on crocodile in Vietnam (including two that have supplied skins to a tannery owned by Louis Vuitton's company, LVMH) are confined to tiny pits and sometimes hacked into they're still alive and thrashing, PETA has become a of LVMH…to put pressure on the company to stop selling exotic skins merchandise." An LVMH spokeswoman replied: "We have no of ... any method involving the suffering of the animal. [This] is in clear of our principles and rules."