A chocolate powder that people snort to get high is on sale in the USA. It comes from the cocoa bean and is called Coko Loko. The company CEO Nick Anderson explained how he decided to market this product. He first heard about people snorting chocolate in Europe. He thought that was a joke, but then he tried it and decided it was good business. Mr Anderson told reporters that Coko Loko is, "probably equal to about two energy drinks".
The product is not regulated by the U.S. Food and Drug Administration. Doctors are worried about the safety of the powder. One warned it had the same risk as other energy supplements. It could increase blood pressure and insomnia. The HuffPost was worried the product did not have an ingredients list. It advised people to eat chocolate instead of sniffing it. Mr Anderson said: "There are no health issues. Everyone seems fine."