The Reading / Listening - Musical.ly - Level 1

A Chinese company bought the social video app Musical.ly for $1 billion. The company is called Bytedance. It will be the first Chinese social media site to be a global brand. Musical.ly has 60 million active monthly users. It is very popular with young people. Users can record and share videos of themselves lip-syncing to popular songs. They can edit the videos, make funny faces, change the speed and play the videos backwards. App users are called "musers".



Musical.ly is the next big thing. Young people will share the videos on their mobile phones. Bytedance explained why it bought the app. It wants Musical.ly to help Bytedance across Asia and the world. It wants to create an important "global platform" for its content creators and brands to enter new markets. Bytedance also owns a popular news app, called Today's Headlines. This has 120 million active daily users.

Try the same news story at these levels:

    Musical.ly - Level 0 Musical.ly - Level 2   or  Musical.ly - Level 3

Sources
  • https://en.wikipedia.org/wiki/Musical.ly
  • http://www.bbc.com/news/business-41939296
  • http://www.scmp.com/tech/start-ups/article/2119369/chinas-toutiao-buys-teens-social-video-app-musically-latest-expansion


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. global
  2. 60 million active
  3. record and share videos
  4. lip-syncing
  5. make funny
  6. change the
  7. play the videos
  8. App users are
  1. faces
  2. brand
  3. called "musers"
  4. speed
  5. of themselves
  6. backwards
  7. monthly users
  8. to popular songs

Paragraph 2

  1. the next big
  2. share the videos on their
  3. explained why it
  4. help Bytedance
  5. It wants to
  6. content
  7. enter new
  8. a popular news
  1. bought the app
  2. create
  3. app
  4. mobile phones
  5. markets
  6. across Asia
  7. thing
  8. creators

Listening — Listen and fill in the gaps

A Chinese company (1) ___________________ video app Musical.ly for $1 billion. The company is called Bytedance. It will (2) ___________________ Chinese site to be a global brand. Musical.ly has 60 million (3) ___________________. It is very popular with young people. Users can (4) ___________________ videos of themselves lip-syncing to popular songs. They can edit the videos, (5) ___________________, change the speed and play the videos backwards. App (6) ___________________ "musers".

Musical.ly is the (7) ___________________. Young people will share the (8) ___________________ mobile phones. Bytedance explained why it (9) ___________________. It wants Musical.ly to help Bytedance across Asia and the world. It (10) ___________________ an important "global platform" for its content creators and (11) ___________________ new markets. Bytedance also owns a popular news app, called Today's Headlines. This has 120 million (12) ___________________.

Put a slash (/) where the spaces are

AChinesecompanyboughtthesocialvideoappMusical.lyfor$1billion.T
hecompanyiscalledBytedance.ItwillbethefirstChinesesitetobeaglob
albrand.Musical.lyhas60millionactivemonthlyusers.Itisverypopular
withyoungpeople.Userscanrecordandsharevideosofthemselveslip-
syncingtopopularsongs.Theycaneditthevideos,makefunnyfaces,ch
angethespeedandplaythevideosbackwards.Appusersarecalled"mus
ers".Musical.lyisthenextbigthing.Youngpeoplewillsharethevideoson
theirmobilephones.Bytedanceexplainedwhyitboughttheapp.Itwant
sMusical.lytohelpBytedanceacrossAsiaandtheworld.Itwantstocrea
teanimportant"globalplatform"foritscontentcreatorsandbrandstoen
ternewmarkets.Bytedancealsoownsapopularnewsapp,calledToday'
sHeadlines.Thishas120millionactivedailyusers.

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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