The Reading / Listening - Musical.ly - Level 2

A Chinese company has bought the popular social video app Musical.ly for $1 billion. People pronounce Musical.ly as "musically". The company is called Bytedance. It hopes it will become the first Chinese social media site to be a global brand. The Musical.ly app started in 2014. It has 60 million active monthly users. The app is very popular with young people. App users can record and share 15-second videos of themselves lip-syncing to popular songs. They can edit the videos, make funny faces, change the speed, add filters and play the videos backwards. App users are called "musers".



Musical.ly is the next big thing across the world. It will probably be a part of life for young people. They will share them on their mobile phones. Bytedance's chief executive explained why his company bought the app. He said: "By integrating Musical.ly's global reach with Bytedance's massive user base in…key Asian markets, we are creating a significant global platform for our content creators and brands to engage with new markets." Bytedance also owns a huge news app, called Today's Headlines. This popular news service has 120 million active daily users.

Try the same news story at these levels:

    Musical.ly - Level 0 Musical.ly - Level 1   or  Musical.ly - Level 3

Sources
  • https://en.wikipedia.org/wiki/Musical.ly
  • http://www.bbc.com/news/business-41939296
  • http://www.scmp.com/tech/start-ups/article/2119369/chinas-toutiao-buys-teens-social-video-app-musically-latest-expansion


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. pronounce Musical.ly as
  2. social
  3. a global
  4. 60 million active
  5. lip-syncing to
  6. They can edit
  7. play the videos
  8. App users are called
  1. "musers"
  2. monthly users
  3. the videos
  4. "musically"
  5. backwards
  6. brand
  7. popular songs
  8. media site

Paragraph 2

  1. the next big
  2. be a part of life
  3. share them on their
  4. chief
  5. why his company bought
  6. Musical.ly's global
  7. engage with
  8. popular news
  1. mobile phones
  2. reach
  3. service
  4. thing
  5. new markets
  6. the app
  7. for young people
  8. executive

Listening — Listen and fill in the gaps

A Chinese company has bought (1) ___________________ video app Musical.ly for $1 billion. People pronounce Musical.ly as "musically". The (2) ___________________ Bytedance. It hopes it will become the first Chinese social media site to be a global brand. The Musical.ly (3) ___________________ 2014. It has 60 million active monthly users. The app is (4) ___________________ young people. App users can record and share 15-second videos of themselves lip-syncing (5) ___________________. They can edit the videos, make funny faces, change the speed, add filters and play the videos backwards. App (6) ___________________ "musers".

Musical.ly is the (7) ___________________ across the world. It will probably be a (8) ___________________ for young people. They will share them on their mobile phones. Bytedance's chief executive (9) ___________________ company bought the app. He said: "By integrating Musical.ly's global reach with Bytedance's massive user (10) ___________________ Asian markets, we are creating a significant global platform for our content (11) ___________________ to engage with new markets." Bytedance also owns a huge news app, called Today's Headlines. This popular news service has 120 million (12) ___________________.

Put a slash (/) where the spaces are

AChinesecompanyhasboughtthepopularsocialvideoappMusical.lyfo
r$1billion.PeoplepronounceMusical.lyas"musically".Thecompanyisc
alledBytedance.IthopesitwillbecomethefirstChinesesocialmediasite
tobeaglobalbrand.TheMusical.lyappstartedin2014.Ithas60millionac
tivemonthlyusers.Theappisverypopularwithyoungpeople.Appusers
canrecordandshare15-secondvideosofthemselveslip-syncingtopo
pularsongs.Theycaneditthevideos,makefunnyfaces,changethespee
d,addfiltersandplaythevideosbackwards.Appusersarecalled"musers
".Musical.lyisthenextbigthingacrosstheworld.Itwillprobablybeapart
oflifeforyoungpeople.Theywillsharethemontheirmobilephones.Byte
dance'schiefexecutiveexplainedwhyhiscompanyboughttheapp.Hes
aid:"ByintegratingMusical.ly'sglobalreachwithBytedance'smassive
userbasein…keyAsianmarkets,wearecreatingasignificantglobalplatf
ormforourcontentcreatorsandbrandstoengagewithnewmarkets."By
tedancealsoownsahugenewsapp,calledToday'sHeadlines.Thispopul
arnewsservicehas120millionactivedailyusers.

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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