People in France were fighting to buy Nutella. Supermarkets cut the price of it by 70 per cent, from €4.50 to €1.41. There were many shoppers outside stores. Inside stores, people got angry. A shopper told a newspaper that: "They fought like animals. A woman had her hair pulled…and another woman had a bloody hand. It was terrible."
An Italian company makes Nutella. It knew nothing about the price cut. The supermarket decided to cut prices. The company was sad. It said the price cut confused and upset people. The supermarket did not comment. A worker said: "It was crazy….It was like a riot." A tweeter said: "French people eat Nutella by the spoonful".