Kim Kardashian West has angered people in Japan after launching new line of lingerie called 'Kimono Intimates'. People in Japan have reacted with anger and have accused Kardashian of cultural appropriation. They say lingerie greatly disrespects Japanese culture. kimono is iconic symbol in Japan and is considered country's national dress. It is exquisitely decorated, long-sleeved robe tied with ornate sash. It is usually made of silk and is worn on special occasions. Japanese woman explained to BBC: "We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It's celebratory wear and passed on in families through generations."
There has been lot of backlash against Kardashian West on social media. Apart from lingerie having no resemblance to real kimono or anything Japanese, American socialite is also trying to trademark kimono-worded brands. She has filed trademarks for "Kimono Body", "Kimono Intimates" and "Kimono World". One Twitter user wrote: "What disgusting thing to use word 'kimono'. It's disrespectful to Japanese culture. True cultural appropriation." Another person tweeted: "I feel very sad that name 'Kimono' is being used for something completely different from what we Japanese know about it. I feel this name choice is simply ignorant." She ended her tweet with #KimOhNo.