Kim Kardashian West has angered people Japan after launching a new line lingerie called 'Kimono Intimates'. People in Japan have reacted anger and have accused Kardashian cultural appropriation. They say the lingerie greatly disrespects Japanese culture. The kimono is an iconic symbol Japan and is considered the country's national dress. It is an exquisitely decorated, long-sleeved robe tied an ornate sash. It is usually made silk and is worn special occasions. A Japanese woman explained to the BBC: "We wear kimonos to celebrate health, growth children, engagements, marriages, graduations, funerals. It's celebratory wear and passed on in families the generations."
There has been a lot backlash against Kardashian West social media. Apart the lingerie having no resemblance to real kimono or anything Japanese, the American socialite is also trying to trademark kimono-worded brands. She has filed trademarks "Kimono Body", "Kimono Intimates" and "Kimono World". One Twitter user wrote: "What a disgusting thing to use the word 'kimono'. It's disrespectful to Japanese culture. True cultural appropriation." Another person tweeted: "I feel very sad that the name 'Kimono' is being used something completely different what we Japanese know about it. I feel this name choice is simply ignorant." She ended her tweet #KimOhNo.