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There has a dramatic increase in the popularity of veganism around the world in the past decade. Many people are vegans in an attempt to a lifestyle that is more conducive to helping the planet. Giving up eating meat, dairy and other food from animals the bulk of changes vegans to their lives. However, an increasing number of vegans are now their beliefs to fashion. There is a considerable increase in the sales of vegan clothing, footwear and accessories. Retailers are products that free from cow skin and other animal products. Shops full of synthetic fur coats, plastic belts, and shoes from tree bark, recycled plastic bottles, rubber and coconut fibre.

Research in the United Kingdom that 42 per cent of shoppers animal welfare before buying clothes. The researchers that people of all ages would purchasing vegan footwear. The trend in vegan fashion has also luxury brands. Designer Stella McCartney has a new range of fashion that is free from leather and use of recycled products. Her new collection based on a theme of the iconic sixties pop group the Beatles. Ms McCartney's father, Paul, was lead singer of the group. She has leather-free Yellow Submarine sneakers and colourful fake fur coats. Ms McCartney a committed animal rights activist.