The Reading / Listening - Stop Hate For Profit - Level 5

The "Stop Hate For Profit" campaign group has dented the market value of Facebook and Twitter. The group asked advertisers to suspend advertising with the social media giants until they reformed their practices. The group wants stricter moderation of posts deemed to contain hate speech and misinformation. The value of Facebook plummeted by eight per cent last Friday as Unilever halted its advertising. A three per cent drop followed on Monday as other major brands paused their spending on the social media platform. Facebook's value has fallen by around $60 billion.



The Stop Hate For Profit campaign started on June the 17th. Civil rights groups and non-profit watchdogs collaborated on a campaign to get social media platforms to address biases in the content uploaded to their sites. It called for an advertising boycott and asked advertisers to, "hit pause on hate". It asked businesses, "to stand in solidarity with our most deeply held...values of freedom, equality and justice and not advertise on [these] services in July." Facebook responded by announcing new policies, including a ban on hateful content and on posts making false claims about voting.

Try the same news story at these levels:

    Stop Hate For Profit - Level 4 or  Stop Hate For Profit - Level 6

Sources
  • https://www.stophateforprofit.org
  • https://www.euroweeklynews.com/2020/06/30/facebook-loses-almost-e53-billion-in-market-value-in-two-days-as-advertising-boycott-continues-over-racist-posts/
  • https://www.theguardian.com/technology/2020/jun/29/how-hate-speech-campaigners-found-facebooks-weak-spot


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. dented the
  2. The group asked advertisers
  3. they reformed
  4. The group wants stricter
  5. hate
  6. plummeted
  7. Unilever halted its
  8. Facebook's value has fallen by
  1. around $60 billion
  2. speech
  3. moderation of posts
  4. to suspend advertising
  5. advertising
  6. market value
  7. their practices
  8. by eight per cent

Paragraph 2

  1. Civil rights
  2. collaborated
  3. It called for an advertising
  4. stand in
  5. values of freedom, equality
  6. Facebook responded by announcing
  7. a ban on hateful
  8. making false claims
  1. content
  2. solidarity
  3. new policies
  4. about voting
  5. boycott
  6. groups
  7. and justice
  8. on a campaign

Listening — Listen and fill in the gaps

The "Stop Hate For Profit" campaign group has (1) ___________________ value of Facebook and Twitter. The group asked (2) ___________________ advertising with the social media giants (3) ___________________ their practices. The group wants stricter moderation of posts                              (4) ___________________ hate speech and misinformation. The value of Facebook plummeted by eight per cent last Friday as Unilever                     (5) ___________________. A three per cent drop followed on Monday as other major brands paused their spending on the social media platform. Facebook's (6) ___________________ by around $60 billion.

The Stop Hate For Profit (7) ___________________ June the 17th. Civil rights groups and (8) ___________________ collaborated on a campaign to get social media platforms to address biases in (9) ___________________ to their sites. It called for an advertising boycott and asked advertisers to, "hit (10) ___________________". It asked businesses, "to stand in solidarity with our most deeply held... (11) ___________________, equality and justice and not advertise on [these] services in July." Facebook responded by announcing new policies, including a ban on hateful content and on posts making (12) ___________________ voting.

Put a slash (/) where the spaces are

The"StopHateForProfit"campaigngrouphasdentedthemarketvalueo
fFacebookandTwitter.Thegroupaskedadvertiserstosuspendadvertis
ingwiththesocialmediagiantsuntiltheyreformedtheirpractices.Thegr
oupwantsstrictermoderationofpostsdeemedtocontainhatespeechan
dmisinformation.ThevalueofFacebookplummetedbyeightpercentlas
tFridayasUnileverhalteditsadvertising.Athreepercentdropfollowedo
nMondayasothermajorbrandspausedtheirspendingonthesocialmedi
aplatform.Facebook'svaluehasfallenbyaround$60billion.TheStopHa
teForProfitcampaignstartedonJunethe17th.Civilrightsgroupsandno
n-profitwatchdogscollaboratedonacampaigntogetsocialmediaplatf
ormstoaddressbiasesinthecontentuploadedtotheirsites.Itcalledfora
nadvertisingboycottandaskedadvertisersto,"hitpauseonhate".Itask
edbusinesses,"tostandinsolidaritywithourmostdeeplyheld...valueso
ffreedom,equalityandjusticeandnotadvertiseon[these]servicesinJul
y."Facebookrespondedbyannouncingnewpolicies,includingabanonh
atefulcontentandonpostsmakingfalseclaimsaboutvoting.

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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