The Reading / Listening - Stop Hate For Profit - Level 6

A campaign group operating under the hashtag "Stop Hate For Profit" has severely dented the market value of Facebook and Twitter. The group is calling on advertisers to suspend advertising with the social media giants until they reform their practices. In particular, the group wants sites to be stricter in their moderation of posts the group deems to be hate speech and misinformation. The value of Facebook's stock plummeted by eight per cent last Friday as Unilever halted its advertising. A three per cent drop followed on Monday as major brands such as Starbucks and Coca Cola said they would pause spending on the social media platform. Facebook's value has nosedived by around $60 billion.



The Stop Hate For Profit campaign got going on June the 17th after several civil rights groups and non-profit watchdogs collaborated. They formulated a campaign to get social media platforms to address problems and biases in the way they moderate content. They called for an advertising boycott and asked advertisers to, "hit pause on hate". They said: "We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on [these] services in July." Facebook CEO Mark Zuckerberg responded by announcing a series of new policies, including a ban on hateful content and on posts making false claims about voting.

Try the same news story at these easier levels:

    Stop Hate For Profit - Level 4  or  Stop Hate For Profit - Level 5

Sources
  • https://www.stophateforprofit.org
  • https://www.euroweeklynews.com/2020/06/30/facebook-loses-almost-e53-billion-in-market-value-in-two-days-as-advertising-boycott-continues-over-racist-posts/
  • https://www.theguardian.com/technology/2020/jun/29/how-hate-speech-campaigners-found-facebooks-weak-spot


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Warm-ups

1. INTERNET ADS: Students walk around the class and talk to other students about Internet ads. Change partners often and share your findings.
2. CHAT: In pairs / groups, talk about these topics or words from the article. What will the article say about them? What can you say about these words and your life?
       campaign / group / hashtag / market value / advertising / moderation / hate speech /
       civil rights / watchdogs / biases / solidarity / freedom / justice / ban / false claims
Have a chat about the topics you liked. Change topics and partners frequently.
3. FREEDOM OF SPEECH: Students A strongly believe freedom of speech means anyone can post anything on social media; Students B strongly believe otherwise.  Change partners again and talk about your conversations.
4. MODERATION: What might the rules be on social media sites for these topics? Complete this table with your partner(s). Change partners often and share what you wrote.

 

Definite No-no's

Why?

Elections

 

 

Race

 

 

Religion

 

 

Foul language

 

 

Nudity

 

 

Fake news

 

 

MY e-BOOK
ESL resource book with copiable worksheets and handouts - 1,000 Ideas and Activities for Language Teachers / English teachers
See a sample

5. HATE: Spend one minute writing down all of the different words you associate with the word "hate". Share your words with your partner(s) and talk about them. Together, put the words into different categories.
6. INTERNET SITES: Rank these with your partner. Put the best Internet sites at the top. Change partners often and share your rankings.

  • Facebook
  • Google
  • Amazon
  • Instagram
  • CNN
  • eBay
  • Twitter
  • Zoom

 

Vocabulary

    Paragraph 1

      1. campaign a. Temporarily prevent from continuing or being in force or effect.
      2. severely b. A computer or Internet system that can run software or websites.
      3. dented c. An organized course of action to achieve a particular goal.
      4. suspend d. Had an adverse effect on.
      5. moderation e. To an undesirably great or intense degree.
      6. plummeted f. The action of making something less extreme.
      7. platform g. Decreased rapidly in value or amount.

    Paragraph 2

      8. watchdog h. Work jointly on an activity, especially to produce or create something.
      9. collaborated i. Created or devised methodically a strategy or a proposal.
      10. formulated j. Unity or agreement of feeling or action, especially among individuals with a common interest.
      11. bias k. A group whose function is to monitor the practices of companies providing a particular service.
      12. boycott l. A number of things, events, or people of a similar kind or related nature coming one after another.
      13. solidarity m. Refuse to buy or handle goods as a punishment or protest.
      14. series n. Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

 

Before reading / listening

1. TRUE / FALSE: Read the headline. Guess if 1-8 below are true (T) or false (F).

  1. A campaign group wants all advertisers to abandon Facebook forever.     T / F
  2. The group wants stricter moderation of Facebook posts.     T / F
  3. Starbucks and Coca Cola are thinking about removing ads.     T / F
  4. Facebook's value fell by $60billion.     T / F
  5. The Stop Hate for Profit group started in June 2017.     T / F
  6. The group has stopped short of asking for a boycott.     T / F
  7. The group is asking for advertisers not to advertise on Facebook in July.  T / F
  8. Facebook said it would change how it moderates posts on voting.     T / F

2. SYNONYM MATCH: Match the following synonyms from the article.

  1. operating
  2. severely
  3. suspend
  4. deems
  5. nosedived
  6. got going
  7. collaborated
  8. formulated
  9. values
  10. claims
  1. plunged
  2. considers
  3. worked out
  4. put on hold
  5. worked together
  6. functioning
  7. principles
  8. badly
  9. assertions
  10. started

3. PHRASE MATCH: (Sometimes more than one choice is possible.)

  1. severely dented
  2. The group is calling on advertisers
  3. social media
  4. posts the group deems
  5. Facebook's value has nosedived
  6. civil
  7. They formulated
  8. biases in the way
  9. We are asking all businesses to stand
  10. posts making false
  1. they moderate content
  2. to be hate speech
  3. claims about voting
  4. the market value
  5. a campaign
  6. giants
  7. by around $60 billion
  8. in solidarity
  9. rights groups
  10. to suspend advertising

Gap fill

Put these words into the spaces in the paragraph below.
suspend
stock
spending
stricter
brands
operating
value
halted

A campaign group (1) _____________________ under the hashtag "Stop Hate For Profit" has severely dented the market (2) _____________________ of Facebook and Twitter. The group is calling on advertisers to (3) _____________________ advertising with the social media giants until they reform their practices. In particular, the group wants sites to be (4) _____________________ in their moderation of posts the group deems to be hate speech and misinformation. The value of Facebook's (5) _____________________ plummeted by eight per cent last Friday as Unilever (6) _____________________ its advertising. A three per cent drop followed on Monday as major (7) _____________________ such as Starbucks and Coca Cola said they would pause (8) _____________________ on the social media platform. Facebook's value has nosedived by around $60 billion.

Put these words into the spaces in the paragraph below.
watchdogs
pause
campaign
claims
boycott
responded
address
values

The Stop Hate For Profit (9) _____________________ got going on June the 17th after several civil rights groups and non-profit (10) _____________________ collaborated. They formulated a campaign to get social media platforms to (11) _____________________ problems and biases in the way they moderate content. They called for an advertising (12) _____________________ and asked advertisers to, "hit (13) _____________________ on hate". They said: "We are asking all businesses to stand in solidarity with our most deeply held American (14) _____________________ of freedom, equality and justice and not advertise on [these] services in July." Facebook CEO Mark Zuckerberg (15) _____________________ by announcing a series of new policies, including a ban on hateful content and on posts making false (16) _____________________ about voting.

Listening — Guess the answers. Listen to check.

1)  A campaign group operating under the ______ For Profit"
     a.  hashed tag "Stop Hate
     b.  bash tag "Stop Hate
     c.  hash tug "Stop Hate
     d.  hashtag "Stop Hate
2)  The group is calling on advertisers to ______
     a.  suspense advertising
     b.  suspend advertising
     c.  suspender advertising
     d.  suspends advertising
3)  In particular, the group wants sites to be stricter ______
     a.  in their moderating
     b.  in their moderation
     c.  in their moderate shun
     d.  in their mod ration
4)  plummeted by eight per cent last Friday as Unilever ______
     a.  faulted its advertising
     b.  hilted its advertising
     c.  halted its advertising
     d.  exalted its advertising
5)  Facebook's value ______
     a.  has not dived
     b.  has nosed dived
     c.  has nosedived
     d.  has nosy dived

6)  after several civil rights groups and non-profit ______
     a.  watches dogs collaborated
     b.  watch dog collaborated
     c.  watched dogs collaborated
     d.  watchdogs collaborated
7)  get social media platforms to address ______
     a.  problems and bases
     b.  problems and bias is
     c.  problem and bias
     d.  problems and biases
8)  They called for an advertising boycott and asked advertisers to, "hit ______"
     a.  pose on hate
     b.  paste on hate
     c.  praise on hate
     d.  pause on hate
9)  Facebook CEO Mark Zuckerberg responded by announcing a ______ policies
     a.  serials of new
     b.  cereals of new
     c.  series of new
     d.  seers of new
10)  a ban on hateful content and on posts making ______ voting
     a.  false claims abut
     b.  false clams about
     c.  faults claims abut
     d.  false claims about

Listening — Listen and fill in the gaps

A campaign (1) ____________________ the hashtag "Stop Hate For Profit" has severely dented (2) ____________________ of Facebook and Twitter. The group is calling on advertisers to suspend advertising with the social media giants until they (3) ____________________. In particular, the group wants sites to be stricter in their moderation of posts the                             (4) ____________________ be hate speech and misinformation. The value of Facebook's stock plummeted by eight per cent last Friday as Unilever halted its advertising. A three per cent drop followed on Monday                  (5) ____________________ such as Starbucks and Coca Cola said they would pause spending on the social media platform. Facebook's value         (6) ____________________ around $60 billion.

The Stop Hate For Profit (7) ____________________ on June the 17th after several civil rights groups and non-profit watchdogs collaborated. They (8) ____________________ to get social media platforms to address (9) ____________________ in the way they moderate content. They called for an advertising boycott and asked advertisers to, "hit pause on hate". They said: "We are asking all businesses to (10) ____________________ with our most deeply held American values of freedom, (11) ____________________ and not advertise on [these] services in July." Facebook CEO Mark Zuckerberg responded by announcing a series of new policies, including a ban on hateful content and on posts (12) ____________________ about voting.

Comprehension questions

  1. What has the campaign group done to Facebook's market value?
  2. What does the campaign group want companies to suspend?
  3. What does the group want stricter moderation of besides hate speech?
  4. By how much did Facebook's value fall last Friday?
  5. How much of Facebook's value was wiped out?
  6. When did the Stop Hate for Profit campaign start?
  7. What did the group want advertisers to hit pause on?
  8. What is the group asking businesses to stand in?
  9. When does the campaign group want businesses to stop advertising?
  10. What claims did Facebook say it would ban?




Multiple choice quiz

1)  What has the campaign group done to Facebook's market value?
a) enhanced it
b) severely dented it
c) made it fall slightly
d) increased it
2) What does the campaign group want companies to suspend?
a) work
b) marketing
c) operations
d) advertising
3) What does the group want stricter moderation of besides hate speech?
a) downloaded content
b) who joins the platforms
c) misinformation
d) personnel
4) By how much did Facebook's value fall last Friday?
a) 8%
b) 5%
c) 3%
d) 11%
5) How much of Facebook's value was wiped out?
a) exactly $60billion
b) around $60billion
c) just under $60billion
d) just over $60billion

6) When did the Stop Hate for Profit campaign start?
a) June 17
b) July 17
c) 2017
d) 2018
7) What did the group want advertisers to hit pause on?
a) content
b) posting
c) hate
d) record
8) What is the group asking businesses to stand in?
a) solidarity
b) line
c) puddles
d) the rain
9) When does the campaign group want businesses to stop advertising?
a) on July 4th
b) for three months
c) for the rest of the year
d) in July

10) What claims did Facebook say it would ban?
a) false claims on age
b) fake news
c) false claims on voting
d) photos

Role play

Role  A – Facebook
You think Facebook is the best website. Tell the others three reasons why. Tell them what is wrong with their websites. Also, tell the others which is the least useful of these (and why): Google, Zoom or Twitter.

Role  B – Google
You think Google is the best website. Tell the others three reasons why. Tell them what is wrong with their websites. Also, tell the others which is the least useful of these (and why): Facebook, Zoom or Twitter.

Role  C – Zoom
You think Zoom is the best website. Tell the others three reasons why. Tell them what is wrong with their websites. Also, tell the others which is the least useful of these (and why): Google, Facebook or Twitter.

Role  D – Twitter
You think Twitter is the best website. Tell the others three reasons why. Tell them what is wrong with their websites. Also, tell the others which is the least useful of these (and why): Google, Zoom or Facebook.

After reading / listening

1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words...

'hate'

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • and 'profit'.

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • • Share your findings with your partners.

    • Make questions using the words you found.

    • Ask your partner / group your questions.

    2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.

    •Share your questions with other classmates / groups. •Ask your partner / group your questions.

    3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…?

    4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings.

    5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:

    • operating
    • suspend
    • stricter
    • plummeted
    • drop
    • nosedived
    • several
    • address
    • boycott
    • hit
    • values
    • false




    Student survey

    Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

    (Please look at page 12 of the PDF to see a photocopiable example of this activity.)

    Discussion - Stop Hate For Profit

    STUDENT A’s QUESTIONS (Do not show these to student B)

    1. What did you think when you read the headline?
    2. What images are in your mind when you hear the word 'hate'?
    3. What do you think of advertising?
    4. What do you think of Facebook?
    5. Do you agree with the campaign?
    6. Have you seen misleading posts on social media?
    7. What should social media sites do to stop hate?
    8. What do you think of the advertisers who are joining the boycott?
    9. How much will the campaign damage Facebook and other sites?
    10. How happy are you with social media platforms?

    STUDENT B’s QUESTIONS (Do not show these to student A)

    1. Did you like reading this article? Why/not?
    2. What do you think of when you hear the word 'profit'?
    3. What do you think about what you read?
    4. How important are civil rights groups and watchdogs?
    5. How worried are you about bias on social media?
    6. What problems with social media can you see?
    7. How damaging is hate speech?
    8. How can sites prevent misinformation from being posted?
    9. Where will this story go from now?
    10. What questions would you like to ask Facebook's CEO?

    Discussion — Write your own questions

    STUDENT A’s QUESTIONS (Do not show these to student B)

    (a) ________________

    (b) ________________

    (c) ________________

    (d) ________________

    (e) ________________

    STUDENT B’s QUESTIONS (Do not show these to student A)

    (f) ________________

    (g) ________________

    (h) ________________

    (i) ________________

    (j) ________________





    Language — Cloze (Gap-fill)

    A campaign group (1) ____ under the hashtag "Stop Hate For Profit" has severely dented the market value of Facebook and Twitter. The group is calling (2) ____ advertisers to suspend advertising with the social media giants until they reform their (3) ____. In particular, the group wants sites to be stricter in their moderation of posts the group (4) ____ to be hate speech and misinformation. The value of Facebook's stock (5) ____ by eight per cent last Friday as Unilever halted its advertising. A three per cent drop followed on Monday as major brands such as Starbucks and Coca Cola said they would pause spending on the social media platform. Facebook's value has (6) ____ by around $60 billion.

    The Stop Hate For Profit campaign (7) ____ going on June the 17th after several civil rights groups and non-profit watchdogs collaborated. They formulated a campaign to get social media platforms to (8) ____ problems and biases in the way they moderate content. They called for an advertising (9) ____ and asked advertisers to, "hit pause on hate". They said: "We are asking all businesses to stand in solidarity with our most deeply (10) ____ American values of freedom, equality and justice and not advertise on [these] services in July." Facebook CEO Mark Zuckerberg responded (11) ____ announcing a series of new policies, including a ban on hateful content and on posts making false (12) ____ about voting.

    Which of these words go in the above text?

    1. (a)     operational     (b)     operating     (c)     operates     (d)     operative    
    2. (a)     in     (b)     on     (c)     of     (d)     at    
    3. (a)     practitioner     (b)     practicums     (c)     practicalities     (d)     practices    
    4. (a)     dooms     (b)     deems     (c)     dumbs     (d)     dimes    
    5. (a)     summited     (b)     submitted     (c)     remitted     (d)     plummeted    
    6. (a)     nosed     (b)     nosebleed     (c)     nosedived     (d)     noshed    
    7. (a)     got     (b)     came     (c)     been     (d)     went    
    8. (a)     mail     (b)     stamp     (c)     address     (d)     title    
    9. (a)     abeyance     (b)     buoy     (c)     boomerang     (d)     boycott    
    10. (a)     held     (b)     dug     (c)     touched     (d)     grabbed    
    11. (a)     by     (b)     as     (c)     at     (d)     on    
    12. (a)     claims     (b)     debts     (c)     dams     (d)     letters

    Spelling

    Paragraph 1

    1. eveelyrs dented the market value
    2. calling on advertisers to espsudn advertising
    3. social media ntasgi
    4. ndmrteioao of posts
    5. Facebook's stock etmdmuelp
    6. Facebook's value has nsedoived

    Paragraph 2

    1. The Stop Hate For Profit cmgainpa
    2. non-profit watchdogs arcleoodtbla
    3. They euotdmalrf a campaign
    4. They called for an advertising ytcobto
    5. stand in lrisdtaioy
    6. announcing a ersesi of new policies

    Put the text back together

    (...)  stricter in their moderation of posts the group deems to be hate speech and misinformation. The value
    1  ) A campaign group operating under the hashtag "Stop Hate For Profit" has severely
    (...)  of freedom, equality and justice and not advertise on [these] services in July." Facebook
    (...)  The Stop Hate For Profit campaign got going on June the 17th after several civil rights groups and non-profit
    (...)  dented the market value of Facebook and Twitter. The group is calling on advertisers to suspend
    (...)  advertising. A three per cent drop followed on Monday as major brands such as Starbucks and Coca Cola said they would pause
    (...)  CEO Mark Zuckerberg responded by announcing a series of new policies, including a ban
    (...)  spending on the social media platform. Facebook's value has nosedived by around $60 billion.
    (...)  on hateful content and on posts making false claims about voting.
    (...)  watchdogs collaborated. They formulated a campaign to get social media platforms to address problems and
    (...)  biases in the way they moderate content. They called for an advertising boycott and asked advertisers to, "hit pause
    (...)  of Facebook's stock plummeted by eight per cent last Friday as Unilever halted its
    (...)  advertising with the social media giants until they reform their practices. In particular, the group wants sites to be
    (...)  on hate". They said: "We are asking all businesses to stand in solidarity with our most deeply held American values

    Put the words in the right order

    1. on   called   suspend   advertisers   to   advertising   .   The   group
    2. the   group   Posts   hate   deems   be   to   speech   .
    3. stock   plummeted   Facebook's   The   by   of   8%   .   value
    4. pause   would   media   platforms   .   social   They   spending   on
    5. has   Facebook's   value   nosedived   billion   .   around   $60   by
    6. to   and   platforms   problems   biases   .   media   Social   address
    7. asked   They   pause   on   hate   .   to   advertisers   hit
    8. stand   all   asking   businesses   to   We're   solidarity   .   in
    9. announcing   by   Facebook   a   responded   series   of   policies   .
    10. on   posts   making   false   claims   Bans   about   voting   .

    Circle the correct word (20 pairs)

    A campaign group operating / operation under the hashtag "Stop Hate For Profit" has severely dented / dinted the market value of Facebook and Twitter. The group is calling in / on advertisers to suspend advertising with the social media gigantic / giants until they reform their practices. In particular, the group wants sites to be stickier / stricter in their moderation of posts the group deems / dreams to be hate speech and misinformation. The value of Facebook's stock plumed / plummeted by eight per cent last Friday as Unilever hailed / halted its advertising. A three per cent drop followed on Monday as major brands such as Starbucks and Coca Cola said they would pause / appease spending on the social media platform. Facebook's value has nosedived at / by around $60 billion.

    The Stop Hate For Profit campaign got / not going on June the 17th after several civil rights groups and non-profit top cats / watchdogs collaborated. They formulated a campaign to get social media stages / platforms to address problems and biases in the way they moderate content / index. They called for an advertising coyote / boycott and asked advertisers to, "hit pause on hate". They said: "We are asking all businesses to posture / stand in solidarity with our most deeply held / grabbed American values of freedom, equality and judicial / justice and not advertise on [these] services in July." Facebook CEO Mark Zuckerberg responded at / by announcing a series of new policies, including a ban on hateful content and on posts making false claims about vote / voting.

    Talk about the connection between each pair of words in italics, and why the correct word is correct.

    Insert the vowels (a, e, i, o, u)

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    T h_ S t_p H_t_ F_r P r_f_t c_m p__ g n g_t g__ n g _n J_n_ t h_ 1 7 t h _f t_r s_v_r_l c_v_l r_g h t s g r__ p s _n d n_n - p r_f_t w_t c h d_g s c_l l_b_r_t_d . T h_y f_r m_l_t_d _ c_m p__ g n t_ g_t s_c__ l m_d__ p l_t f_r m s t_ _d d r_s s p r_b l_m s _n d b__ s_s _n t h_ w_y t h_y m_d_r_t_ c_n t_n t . T h_y c_l l_d f_r _n _d v_r t_s_n g b_y c_t t _n d _s k_d _d v_r t_s_r s t_, " h_t p__ s_ _n h_t_" . T h_y s__ d : " W_ _r_ _s k_n g _l l b_s_n_s s_s t_ s t_n d _n s_l_d_r_t y w_t h __ r m_s t d__ p l y h_l d A m_r_c_n v_l__ s _f f r__ d_m , _q__ l_t y _n d j_s t_c_ _n d n_t _d v_r t_s_ _n [ t h_s_] s_r v_c_s _n J_l y . " F_c_b__ k C E O M_r k Z_c k_r b_r g r_s p_n d_d b y _n n__ n c_n g _ s_r__ s _f n_w p_l_c__ s , _n c l_d_n g _ b_n _n h_t_f_l c_n t_n t _n d _n p_s t s m_k_n g f_l s_ c l__ m s _b__ t v_t_n g .

    Punctuate the text and add capitals

    a campaign group operating under the hashtag stop hate for profit has severely dented the market value of facebook and twitter the group is calling on advertisers to suspend advertising with the social media giants until they reform their practices in particular the group wants sites to be stricter in their moderation of posts the group deems to be hate speech and misinformation the value of facebooks stock plummeted by eight per cent last friday as unilever halted its advertising a three per cent drop followed on monday as major brands such as starbucks and coca cola said they would pause spending on the social media platform facebooks value has nosedived by around 60 billion

    the stop hate for profit campaign got going on june the 17th after several civil rights groups and nonprofit watchdogs collaborated they formulated a campaign to get social media platforms to address problems and biases in the way they moderate content they called for an advertising boycott and asked advertisers to hit pause on hate they said we are asking all businesses to stand in solidarity with our most deeply held american values of freedom equality and justice and not advertise on these services in july facebook ceo mark zuckerberg responded by announcing a series of new policies including a ban on hateful content and on posts making false claims about voting

    Put a slash (/) where the spaces are

    Acampaigngroupoperatingunderthehashtag"StopHateForProfit"has
    severelydentedthemarketvalueofFacebookandTwitter.Thegroupisc
    allingonadvertiserstosuspendadvertisingwiththesocialmediagiants
    untiltheyreformtheirpractices.Inparticular,thegroupwantssitestobe
    stricterintheirmoderationofpoststhegroupdeemstobehatespeechan
    dmisinformation.ThevalueofFacebook'sstockplummetedbyeightper
    centlastFridayasUnileverhalteditsadvertising.Athreepercentdropfoll
    owedonMondayasmajorbrandssuchasStarbucksandCocaColasaidth
    eywouldpausespendingonthesocialmediaplatform.Facebook'svalue
    hasnosedivedbyaround$60billion.TheStopHateForProfitcampaigng
    otgoingonJunethe17thafterseveralcivilrightsgroupsandnon-profitw
    atchdogscollaborated.Theyformulatedacampaigntogetsocialmedia
    platformstoaddressproblemsandbiasesinthewaytheymoderatecont
    ent.Theycalledforanadvertisingboycottandaskedadvertisersto,"hitp
    auseonhate".Theysaid:"Weareaskingallbusinessestostandinsolidari
    tywithourmostdeeplyheldAmericanvaluesoffreedom,equalityandju
    sticeandnotadvertiseon[these]servicesinJuly."FacebookCEOMarkZ
    uckerbergrespondedbyannouncingaseriesofnewpolicies,includinga
    banonhatefulcontentandonpostsmakingfalseclaimsaboutvoting.

    Free writing

    Write about Stop Hate for Profit for 10 minutes. Comment on your partner’s paper.

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    Academic writing

    Freedom of speech means anyone can post anything on social media. Discuss.

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    Homework

    1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word.
    2. INTERNET: Search the Internet and find out more about this news story. Share what you discover with your partner(s) in the next lesson.
    3. INTERNET ADS: Make a poster about Internet ads. Show your work to your classmates in the next lesson. Did you all have similar things?
    4. FREEDOM OF SPEECH: Write a magazine article about there being no controls on social media post because of freedom of speech. Include imaginary interviews with people who are for and against this.
    Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s).
    5. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
    6. LETTER: Write a letter to an expert on Internet ads. Ask him/her three questions about them. Give him/her three of your opinions on them. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.

    Answers

    (Please look at page 26 of the PDF to see a photocopiable example of this activity.)

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