A sushi restaurant has a new idea to help its business. It is using bodybuilders to deliver sushi. The 60-year-old restaurant is in Japan. It is owned by sushi chef and bodybuilder Masanori Sugiura. He came third in a world bodybuilding championship this year. He had fewer customers because of coronavirus. His delivery service is called "Delivery Macho". Customers must order over $66 of sushi to get it delivered by a bodybuilder.
The service is very popular and has been trending on Twitter. Mr Sugiura has delivered sushi as far away as Tokyo, which is around 350km from the restaurant. Customers can ask the delivery men to take their shirt off and pose for photos, while socially distanced. This has helped to increase sushi orders. Mr Sugiura has also helped to employ people out of work. He gave his friends from fitness gyms jobs as delivery staff.