Pringles has improved its packaging. Pringles is well known for its large, round, crisps and their cylindrical container. However, the container is bad for the environment. People criticised the tube because it was almost impossible to recycle. The BBC said the container was "a recycler's nightmare". It might look simple, but it is made up of many materials. It had a plastic cap, a metal base, an aluminium cover, and foil-lined cardboard. This means it is difficult for people to separate and recycle. The Recycling Association called it one of the "villains" of the recycling world.
Pringles went back to the drawing board. It made its packaging easier to recycle. It spent a year designing a new tube. The company promised to change to 100 per cent reusable and recyclable packaging by 2025. A spokesman said: "We are eager to play our part and reduce our impact on the planet....We've worked hard to come up with this new can, which is widely recyclable and keeps our chips fresh and tasty and protects them from breaking up – which helps to reduce food waste." However, the new design still has a plastic lid, which will add to plastic pollution.