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The European Union has that companies and eateries can meat-like names for their vegetarian products even though those products no meat. The EU whether or not a veggie burger is a burger. There was a motion to the use of names like burger, sausage and steak in entirely vegetable-based food. Europe's largest farming association that these types of names were unfair and damaged farmers and companies that and made meat products. It said the names "misleading and unfair marketing." A spokesperson said: "We simply for the work of millions of European farmers and livestock sector workers to acknowledged and respected."

A member of the European Consumer Organization the decision over the naming of veggie burgers. Senior food policy officer Camille Perrin the decision "common sense". She said: "Consumers in no way confused by a soy steak or chick pea-based sausage, so long as it clearly as vegetarian or vegan. Terms like "burger" and "steak" for plant-based foods consumers understand how to them into their meals." The environmental campaign group Greenpeace said it what livestock farmers found confusing about the use of the name veggie burger. It : "If they're confused by the word 'veggie burger,' what they think a 'hot dog' is?"