The Reading / Listening - Levi's Jeans - Level 4

Fashion changes, particularly for jeans. The latest trend is baggy jeans. Many fashion lovers say this is because of coronavirus. Many people put on weight during the pandemic, so their older skinny jeans don't fit. The CEO of Levi's spoke about the latest trend in baggier jeans. He said: "I think the pandemic definitely played a...role in consumers looking for a more comfortable, more relaxing denim." He said consumers have liked the baggy look before.



The CEO said baggier jeans could last for a decade. Skinny jeans are out and "balloon jeans" are in. He said: "The last real denim cycle was driven by skinny jeans. That cycle lasted about 10 years." He said skinny jeans would not go away, "but clearly, right now we are seeing a very strong demand for these looser fits". Levi's CFO said: "Some time in 2020, we came up with the balloon jeans, and we have seen people becoming a lot more casual."

Try the same news story at these levels:

    Levi's Jeans - Level 5 or  Levi's Jeans - Level 6

Sources
  • https://finance.yahoo.com/news/levis-balloon-jeans-emerge-as-the-post-pandemic-hot-style-170424046.html
  • https://www.cnbc.com/2021/04/08/skinny-jeans-are-out-wide-leg-denim-in-vogue-levis-ceo-chip-bergh.html
  • https://www.dailymail.co.uk/femail/article-9454551/Levis-CEO-confirms-millennial-loved-skinny-jeans-baggy-denim-in.html


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. Fashion changes, particularly
  2. The latest trend
  3. fashion
  4. this is because
  5. Many people put
  6. spoke about the latest
  7. more
  8. consumers have liked the baggy
  1. lovers
  2. trend
  3. look before
  4. on weight
  5. relaxing denim
  6. of coronavirus
  7. for jeans
  8. is baggy jeans

Paragraph 2

  1. baggier jeans could last
  2. "balloon jeans"
  3. The last real denim
  4. driven by
  5. That cycle lasted about
  6. we are seeing a very
  7. we came up
  8. becoming a lot
  1. skinny jeans
  2. strong demand
  3. more casual
  4. cycle
  5. for a decade
  6. with the balloon jeans
  7. are in
  8. 10 years

Listening — Listen and fill in the gaps

Fashion (1) ___________________ jeans. The latest trend is baggy jeans. Many (2) ___________________ this is because of coronavirus. Many people put on weight (3) ___________________, so their older skinny jeans don't fit. The CEO of Levi's spoke about (4) ___________________ in baggier jeans. He said: "I think the pandemic definitely (5) ___________________ in consumers looking for a more comfortable, more relaxing denim." He said consumers have liked the (6) ___________________.

The CEO said baggier jeans could last (7) ___________________. Skinny jeans are out and "balloon jeans" are in. He said: "The (8) ___________________ cycle was driven by skinny jeans. That cycle lasted about 10 years." He said skinny jeans would (9) ___________________, "but clearly, right now we are seeing a very (10) ___________________ these looser fits". Levi's CFO said: "Some time in 2020, we (11) ___________________ the balloon jeans, and we have seen people becoming a (12) ___________________."

Put a slash (/) where the spaces are

Fashionchanges,particularlyforjeans.Thelatesttrendisbaggyjeans.
Manyfashionloverssaythisisbecauseofcoronavirus.Manypeopleputo
nweightduringthepandemic,sotheirolderskinnyjeansdon'tfit.TheCE
OofLevi'sspokeaboutthelatesttrendinbaggierjeans.Hesaid:"Ithinkth
epandemicdefinitelyplayeda...roleinconsumerslookingforamoreco
mfortable,morerelaxingdenim."Hesaidconsumershavelikedthebagg
ylookbefore.TheCEOsaidbaggierjeanscouldlastforadecade.Skinnyje
ansareoutand"balloonjeans"arein.Hesaid:"Thelastrealdenimcyclew
asdrivenbyskinnyjeans.Thatcyclelastedabout10years."Hesaidskinn
yjeanswouldnotgoaway,"butclearly,rightnowweareseeingaverystro
ngdemandfortheselooserfits".Levi'sCFOsaid:"Sometimein2020,we
cameupwiththeballoonjeans,andwehaveseenpeoplebecomingalotm
orecasual."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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