The Reading / Listening - Levi's Jeans - Level 5

Fashion is ever-changing, particularly so for jeans. The latest trend is baggy jeans. Many fashion lovers attribute these looser-fitting jeans to coronavirus. Many of us put on weight during the pandemic, so we can no longer fit in our skinny jeans, which have been in for the past few years. The CEO of Levi's spoke about the latest trend in baggier jeans. He said: "I think the pandemic definitely played a contributing role in consumers looking for a more comfortable, more relaxing denim." He added: "This is not the first time we've seen this [baggy look] resonating with consumers."



The CEO predicted the new fashion in jeans could last for a decade. Skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to create a new denim cycle....The last real denim cycle was driven by skinny jeans. That cycle lasted about 10 years." He added: "I don't think skinny jeans are ever going to go away completely, but clearly, right now we are seeing a very strong demand for these looser fits." Levi's CFO said: "Some time in 2020, we came up with the balloon jeans, and we have seen people becoming a lot more casual."

Try the same news story at these levels:

    Levi's Jeans - Level 4 or  Levi's Jeans - Level 6

Sources
  • https://finance.yahoo.com/news/levis-balloon-jeans-emerge-as-the-post-pandemic-hot-style-170424046.html
  • https://www.cnbc.com/2021/04/08/skinny-jeans-are-out-wide-leg-denim-in-vogue-levis-ceo-chip-bergh.html
  • https://www.dailymail.co.uk/femail/article-9454551/Levis-CEO-confirms-millennial-loved-skinny-jeans-baggy-denim-in.html


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. particularly
  2. The latest
  3. fashion
  4. looser-
  5. Many of us put
  6. we can no longer fit
  7. the latest trend
  8. This is not the first time
  1. in our skinny jeans
  2. lovers
  3. on weight
  4. we've seen this
  5. so for jeans
  6. in baggier jeans
  7. trend is baggy jeans
  8. fitting jeans

Paragraph 2

  1. the new fashion in jeans could
  2. Skinny jeans are
  3. this is going to create a new denim
  4. That cycle lasted
  5. skinny jeans are ever
  6. right now we are seeing a
  7. we came up
  8. people becoming a lot
  1. going to go away
  2. more casual
  3. very strong demand
  4. with the balloon jeans
  5. last for a decade
  6. cycle
  7. out
  8. about 10 years

Listening — Listen and fill in the gaps

Fashion is ever-changing, (1) ___________________ jeans. The latest trend is baggy jeans. Many (2) ___________________ these looser-fitting jeans to coronavirus. Many of us (3) ___________________ during the pandemic, so we can no longer fit in our skinny jeans, which have been in for the past few years. The CEO of Levi's spoke about (4) ___________________ in baggier jeans. He said: "I think the pandemic (5) ___________________ contributing role in consumers looking for a more comfortable, more relaxing denim." He added: "This is not the first time we've seen this [baggy look] (6) ___________________."

The CEO (7) ___________________ fashion in jeans could last (8) ___________________. Skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to create a new denim cycle....The last real denim cycle (9) ___________________ skinny jeans. That cycle lasted about 10 years." He added: "I don't think skinny jeans (10) ___________________ to go away completely, but clearly, right now we are seeing a very strong demand for (11) ___________________." Levi's CFO said: "Some time in 2020, we came up with the balloon jeans, and we have seen people becoming a (12) ___________________."

Put a slash (/) where the spaces are

Fashionisever-changing,particularlysoforjeans.Thelatesttrendisba
ggyjeans.Manyfashionloversattributetheselooser-fittingjeanstoc
oronavirus.Manyofusputonweightduringthepandemic,sowecannolo
ngerfitinourskinnyjeans,whichhavebeeninforthepastfewyears.TheC
EOofLevi'sspokeaboutthelatesttrendinbaggierjeans.Hesaid:"Ithinkt
hepandemicdefinitelyplayedacontributingroleinconsumerslookingf
oramorecomfortable,morerelaxingdenim."Headded:"Thisisnotthefi
rsttimewe'veseenthis[baggylook]resonatingwithconsumers."TheC
EOpredictedthenewfashioninjeanscouldlastforadecade.Skinnyjean
sareoutand"balloonjeans"arein.Hesaid:"Somepeoplehavesaidthatt
hisisgoingtocreateanewdenimcycle....Thelastrealdenimcyclewasdri
venbyskinnyjeans.Thatcyclelastedabout10years."Headded:"Idon't
thinkskinnyjeansareevergoingtogoawaycompletely,butclearly,right
nowweareseeingaverystrongdemandfortheselooserfits."Levi'sCFOs
aid:"Sometimein2020,wecameupwiththeballoonjeans,andwehaves
eenpeoplebecomingalotmorecasual."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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