Environmentalists are getting more worried the effects of fast fashion the environment. Fast fashion is the mass production clothes a low cost. They are put in shops and online quickly to create a high demand. Manufacturers make 100 billion items clothing every year. This is expected to grow 60 per cent by 2030. The fast fashion business model is having a negative effect the environment. Many of the clothes end up in landfills and are not recycled. Another negative effect on the environment is caused the chemicals used to make the clothes. These cause health problems people working in clothes factories. There are reports children make many these clothes.
The way people are buying clothes is adding to the problem clothing waste. Many years ago, people went to stores and tried clothes . People took more time and thought more carefully before they bought clothes. They also wore them longer. Today, people order cheap clothes the Internet and if they don't like them, they send them back. Some people say this is causing a throwaway society. Some people buy clothes and never even wear them. The German media company Deutsche Welle wrote: "Every year Europe, four million tons clothing ends in the trash. Less than one per cent this is recycled." It seems the fashion industry is not so sustainable.