The Reading / Listening - Jeans and Genes - Level 5

A video from the fashion retailer American Eagle has created controversy over its use of the words "jeans" and "genes". Social media users are claiming the video is racist. The company produced the video for its new jeans. The video stars actress Sydney Sweeney. She tells the camera: "Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue." The video closes with the line: "Sydney Sweeney has great jeans." American Eagle said the play on words was part of its ad campaign.

Many people criticized the wordplay for being eugenic. Eugenics is a debunked theory that posits that humanity can be improved by focusing on "desirable" racial traits. Critics of the ad highlight the fact that Ms Sweeney is white, blue-eyed, and blonde. They suggest her looks are really "great genes". A former Fox News host called the criticism a "leftist meltdown". The U.S. Vice President called it an overreaction. The White House communications director said attacking the ad was "cancel culture run amok". American Eagle says its ad "is and always was about the jeans."

Try the same news story at these levels:

    Jeans and Genes - Level 4 or  Jeans and Genes - Level 6

Sources
  • https://www.usatoday.com/story/entertainment/celebrities/2025/08/01/jd-vance-sydney-sweeney-jeans-ad-controversy/85474100007/
  • https://apnews.com/article/american-eagle-sydney-sweeney-jeans-dunkin-e4d0cfade207d3b1e1b4e93531bfc082
  • https://www.vox.com/culture/422121/sydney-sweeneys-american-eagle-ad-jeans-genes-eugenics-trump


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice activities, drag and drop activities, sentence jumbles, which word activities, text reconstructions, spelling, gap fills and a whole lot more. Please enjoy :-)

Phrase Matching

Paragraph 1

  1. A video from the fashion
  2. created
  3. Genes are passed
  4. from parents to
  5. determining traits like
  6. The video closes with
  7. the play
  8. part of its ad
  1. offspring
  2. the line
  3. campaign
  4. on words
  5. controversy
  6. hair colour
  7. retailer
  8. down

Paragraph 2

  1. people criticized the wordplay
  2. focusing on "desirable" racial
  3. Critics of the ad highlight
  4. They suggest her looks are really
  5. called the criticism a
  6. The White House communications
  7. cancel culture run
  8. its ad "is and always
  1. director
  2. "great genes"
  3. traits
  4. was about the jeans
  5. for being eugenic
  6. amok
  7. the fact
  8. "leftist meltdown"

Listening — Listen and fill in the gaps

A video from (1) ________________________________________________ American Eagle has created controversy over its use of the words "jeans" and "genes". Social media (2) ________________________________________________ the video is racist. The company produced the video for its new jeans. The (3) ________________________________________________ Sydney Sweeney. She tells the camera: "Genes are passed down from (4) ________________________________________________, often determining traits like hair colour, personality and even eye colour. My jeans are blue." The video closes with the line: "Sydney Sweeney (5) ________________________________________________." American Eagle said the (6) ________________________________________________ was part of its ad campaign.

Many people (7) ________________________________________________ for being eugenic. Eugenics is a debunked theory that (8) ________________________________________________ can be improved by focusing on "desirable" racial traits. Critics of the ad (9) ________________________________________________ that Ms Sweeney is white, blue-eyed, and blonde. They suggest her looks are really "great genes". A former Fox News host (10) ________________________________________________ a "leftist meltdown". The U.S. Vice President called (11) ________________________________________________. The White House communications director said attacking the ad was "cancel culture run amok". American Eagle says its ad "(12) ________________________________________________ was about the jeans."

Put a slash (/) where the spaces are

AvideofromthefashionretailerAmericanEaglehascreatedcontroversy
overitsuseofthewords"jeans"and"genes".Socialmediausersareclai
mingthevideoisracist.Thecompanyproducedthevideoforitsnewjeans
.ThevideostarsactressSydneySweeney.Shetellsthecamera:"Genes
arepasseddownfromparentstooffspring,oftendeterminingtraitslikeh
aircolour,personalityandeveneyecolour.Myjeansareblue."Thevideo
closeswiththeline:"SydneySweeneyhasgreatjeans."AmericanEagle
saidtheplayonwordswaspartofitsadcampaign.Manypeoplecriticizedt
hewordplayforbeingeugenic.Eugenicsisadebunkedtheorythatposits
thathumanitycanbeimprovedbyfocusingon"desirable"racialtraits.Cr
iticsoftheadhighlightthefactthatMsSweeneyiswhite,blue-eyed,andb
londe.Theysuggestherlooksarereally"greatgenes".AformerFoxNew
shostcalledthecriticisma"leftistmeltdown".TheU.S.VicePresidentcall
editanoverreaction.TheWhiteHousecommunicationsdirectorsaidatt
ackingtheadwas"cancelculturerunamok".AmericanEaglesaysitsad"i
sandalwayswasaboutthejeans."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________

Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

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Answers

(Please check your answers against the article above.

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