The Reading / Listening - Jeans and Genes - Level 6

A video from a U.S. fashion retailer has created controversy over its use of the words "jeans" (as in denim) and "genes" (as in genetics). Social media is alight with claims the video is racist. The company, American Eagle, produced the video for its new line of clothes. The video stars denim-clad actress Sydney Sweeney. She tells the camera: "Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue." The video closes with the tagline: "Sydney Sweeney has great jeans." American Eagle said the play on words was part of its ad campaign's "provocative language". It said the words were definitely going to "push buttons".

Many people have criticized the wordplay for having eugenic undertones. Eugenics is a debunked theory that posits that humanity can be improved by encouraging people with certain genes to reproduce, to increase the occurrence of "desirable" racial traits. Critics of the ad highlight the fact that Ms Sweeney is white, blue-eyed, and blonde. They suggest her looks are really "great genes". Former Fox News host Megyn Kelly called the criticism a "leftist meltdown". U.S. Vice President JD Vance called it an overreaction. Meanwhile, the White House communications director said attacking the ad was "cancel culture run amok". American Eagle says its ad "is and always was about the jeans."

Try the same news story at these easier levels:

    Jeans and Genes - Level 4  or  Jeans and Genes - Level 5

Sources
  • https://www.usatoday.com/story/entertainment/celebrities/2025/08/01/jd-vance-sydney-sweeney-jeans-ad-controversy/85474100007/
  • https://apnews.com/article/american-eagle-sydney-sweeney-jeans-dunkin-e4d0cfade207d3b1e1b4e93531bfc082
  • https://www.vox.com/culture/422121/sydney-sweeneys-american-eagle-ad-jeans-genes-eugenics-trump


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice activities, drag and drop activities, sentence jumbles, which word activities, text reconstructions, spelling, gap fills and a whole lot more. Please enjoy :-)

Warm-ups

1. JEANS AND GENES: Students walk around the class and talk to other students about jeans and genes. Change partners often and share your findings.
2. CHAT: In pairs / groups, talk about these topics or words from the article. What will the article say about them? What can you say about these words and your life?
       video / fashion retailer / controversy / jeans / genes / denim / eye colour / campaign /
       wordplay / humanity / eugenics / racial traits / criticism / overreaction / cancel culture
Have a chat about the topics you liked. Change topics and partners frequently.
3. GENETICS: Students A strongly believe we should not use genetics to change human DNA; Students B strongly believe the opposite. Change partners again and talk about your conversations.
4. FASHION STORES: What are the good and bad things about these fashion stores? Complete this table with your partner(s). Change partners often and share what you wrote.

 

Good Things

Bad Things

Chain stores

 

 

Department stores

 

 

Luxury brand stores

 

 

Online retailers

 

 

Outlet stores

 

 

Market stalls

 

 

MY e-BOOK
ESL resource book with copiable worksheets and handouts - 1,000 Ideas and Activities for Language Teachers / English teachers
See a sample

5. DENIM: Spend one minute writing down all of the different words you associate with the word "denim". Share your words with your partner(s) and talk about them. Together, put the words into different categories.
6. ESSENTIAL FASHION: Rank these with your partner. Put the most necessary things at the top. Change partners often and share your rankings.

  • Jeans
  • White T-shirts
  • Leather jacket
  • Sneakers
  • Sunglasses
  • Hoodie
  • Baseball cap
  • A backpack

 

Vocabulary

    Paragraph 1

      1. retailer a. A strong disagreement about something important.
      2. controversy b. Things that show what a person or thing is like (like kind, funny, tall).
      3. alight c. Wearing clothes.
      4. clad d. Spread all around.
      5. traits e. A person or store that sells things to people.
      6. provocative f. Make someone feel angry or upset on purpose.
      7. push buttons g. Doing or saying something to make people feel strong emotions.

    Paragraph 2

      8. wordplay h. A time when someone loses control because of strong feelings.
      9. eugenics i. Using words in a funny or smart way.
      10. debunked j. To make babies.
      11. posit k. Act in a wild or crazy way without control.
      12. reproduce l. Shown to be not true.
      13. meltdown m. Say that something is true, even if it is not proven.
      14. run amok n. The idea of trying to make people have only “better” babies.

 

Before reading / listening

1. TRUE / FALSE: Read the headline. Guess if 1-8 below are true (T) or false (F).

  1. A company wants to call Demin jeans "genes".     T / F
  2. An actress in an ad said jeans are passed down through generations.     T / F
  3. The ad said the actress had great genes.     T / F
  4. The jeans company understood its ad might provoke discussion.     T / F
  5. People on social media said the ad encouraged genetic engineering.     T / F
  6. Critics of the ad objected to a white, blonde-haired woman being in it.     T / F
  7. The US vice-president said people were overreacting to the ad.     T / F
  8. The jeans company said the ad was only about jeans.     T / F

2. SYNONYM MATCH: Match the following synonyms from the article.

  1. retailer
  2. controversy
  3. offspring
  4. traits
  5. provocative
  6. undertones
  7. debunked
  8. occurrence
  9. criticism
  10. run amok
  1. suggestions
  2. characteristics
  3. manifestation
  4. offensive
  5. condemnation
  6. debate
  7. out of control
  8. store
  9. disproved
  10. children

3. PHRASE MATCH: (Sometimes more than one choice is possible.)

  1. a U.S. fashion
  2. Social media is alight
  3. from parents to
  4. determining traits
  5. part of its ad campaign's provocative
  6. criticized the wordplay for having
  7. Eugenics is a debunked
  8. encouraging people with certain genes
  9. Kelly called the criticism a
  10. the ad was cancel culture run
  1. to reproduce
  2. offspring
  3. "leftist meltdown"
  4. with claims
  5. eugenic undertones
  6. language
  7. retailer
  8. amok
  9. like hair colour
  10. theory

Gap fill

Put these words into the spaces in the paragraph below.
passed
denim
buttons
retailer
tagline
line
provocative
traits

A video from a U.S. fashion (1) _________________________________ has created controversy over its use of the words "jeans" (as in (2) _________________________________) and "genes" (as in genetics). Social media is alight with claims the video is racist. The company, American Eagle, produced the video for its new (3) _________________________________ of clothes. The video stars denim-clad actress Sydney Sweeney. She tells the camera: "Genes are (4) _________________________________ down from parents to offspring, often determining (5) _________________________________ like hair colour, personality and even eye colour. My jeans are blue." The video closes with the (6) _________________________________: "Sydney Sweeney has great jeans." American Eagle said the play on words was part of its ad campaign's "(7) _________________________________ language". It said the words were definitely going to "push (8) _________________________________".

Put these words into the spaces in the paragraph below.
reproduce
leftist
always
wordplay
amok
looks
posits
overreaction

Many people have criticized the (9) _________________________________ for having eugenic undertones. Eugenics is a debunked theory that (10) _________________________________ that humanity can be improved by encouraging people with certain genes to (11) _________________________________, to increase the occurrence of "desirable" racial traits. Critics of the ad highlight the fact that Ms Sweeney is white, blue-eyed, and blonde. They suggest her (12) _________________________________ are really "great genes". Former Fox News host Megyn Kelly called the criticism a " (13) _________________________________ meltdown". U.S. Vice President JD Vance called it an (14) _________________________________. Meanwhile, the White House communications director said attacking the ad was "cancel culture run (15) _________________________________". American Eagle says its ad "is and (16) _________________________________ was about the jeans."

Listening — Guess the answers. Listen to check.

1)  A video from a U.S. fashion retailer ______
     a.  has created contra version
     b.  has created controversy
     c.  has created contra verses
     d.  has created controversial
2)  Social media is alight with claims the ______
     a.  video is bassist
     b.  video is latent
     c.  video is racist
     d.  video is latest
3)  She tells the camera: "Genes are passed down from ______"
     a.  parent to off sprung
     b.  parents two offspring
     c.  parents to oft spring
     d.  parents to offspring
4)  often determining traits like hair colour, personality and ______
     a.  ever eye colour
     b.  event eye colour
     c.  even eye colour
     d.  evens eye colour
5)  It said the words were definitely going ______
     a.  to push buttons
     b.  to pull buttons
     c.  to polish buttons
     d.  to brush buttons

6)  humanity can be improved by encouraging people with certain ______
     a.  genes for reproduce
     b.  genes to reproduce
     c.  genes by reproduce
     d.  genes so reproduce
7)  to increase the occurrence of ______
     a.  despicable racial traits
     b.  describable racial traits
     c.  decibel racial traits
     d.  desirable racial traits
8)  They suggest her looks are ______
     a.  really "great gins"
     b.  really "great gems"
     c.  really "great jeans"
     d.  really "great genes"
9)  Former Fox News host Megyn Kelly called the criticism ______
     a.  a "left-right meltdown"
     b.  a "leftist meltdown"
     c.  a "left wrist meltdown"
     d.  a "loftiest meltdown"
10)  attacking the ad was cancel ______
     a.  culture run amok
     b.  culture run agog
     c.  culture run awol
     d.  culture run a lot

Listening — Listen and fill in the gaps

A video from a U.S. fashion retailer has created (1) _______________________________________________ use of the words "jeans" (as in denim) and "genes" (as in genetics). Social media is (2) _______________________________________________ the video is racist. The company, American Eagle, produced the video for its new line of clothes. The video stars (3) _______________________________________________ Sydney Sweeney. She tells the camera: "Genes are passed down from parents to offspring, often (4) _______________________________________________ hair colour, personality and even eye colour. My jeans are blue." The video closes (5) _______________________________________________: "Sydney Sweeney has great jeans." American Eagle said the play on words was part of its ad campaign's "provocative language". It said the words were definitely going (6) _______________________________________________.

Many people have criticized the wordplay (7) _______________________________________________ undertones. Eugenics is a debunked theory that posits that humanity can be improved by encouraging people with certain genes to (8) _______________________________________________ the occurrence of "desirable" racial traits. Critics of the ad (9) _______________________________________________ that Ms Sweeney is white, blue-eyed, and blonde. They suggest her looks are really "great genes". Former Fox News host Megyn Kelly called the criticism (10) _______________________________________________. U.S. Vice President JD Vance called it an overreaction. Meanwhile, the White House communications director said attacking the ad was "cancel (11) _______________________________________________". American Eagle says its ad "(12) _______________________________________________ was about the jeans."

Comprehension questions

  1. What does the article say the jeans ad created?
  2. What did the company make the ad for?
  3. What does the ad say are passed down through the generations?
  4. What does the ad say the actress has?
  5. What did the company say language in its ad would push?
  6. What did critics criticize the ad for having?
  7. What did the article say Eugenics was as a theory?
  8. What did a former Fox News host call the criticism of the ad?
  9. What did the White House say had happened to cancel culture?
  10. What did the fashion company say the ad was always about?

Multiple choice quiz

1)  What does the article say the jeans ad created?
a) a new denim
b) controversy
c) increased order
d) new computer graphics techniques
2) What did the company make the ad for?
a) to try to double sales
b) its shareholders
c) a new denim colour
d) its new line of clothes
3) What does the ad say are passed down through the generations?
a) fashion sense
b) jeans
c) genes
d) style
4) What does the ad say the actress has?
a) great jeans
b) blue jeans
c) great genes
d) unusual genes
5) What did the company say language in its ad would push?
a) sales
b) buttons
c) limits
d) demand

6) What did critics criticize the ad for having?
a) eugenic undertones
b) too much blue
c) a poor tagline
d) bad music
7) What did the article say Eugenics was as a theory?
a) a must read
b) still in development
c) debunked
d) dodgy
8) What did a former Fox News host call the criticism of the ad?
a) a leftist meltdown
b) woke
c) politically overcorrect
d) bemusing
9) What did the White House say had happened to cancel culture?
a) It disappeared.
b) It was cultured.
c) It was cancelled.
d) It had run amok.
10) What did the fashion company say the ad was always about?
a) passing jeans down to children.
b) denim
c) its jeans
d) style

Role play

Role  A – A Pair of Jeans
You think a pair of jeans is the most essential fashion item. Tell the others three reasons why. Tell them what is wrong with their items. Also, tell the others which is the least necessary of these (and why): a white T-shirt, a pair of sunglasses or a baseball cap.

Role  B – A White T-shirt
You think a white T-shirt is the most essential fashion item. Tell the others three reasons why. Tell them what is wrong with their items. Also, tell the others which is the least necessary of these (and why): a pair of jeans, a pair of sunglasses or a baseball cap.

Role  C – A Pair of Sunglasses
You think a pair of sunglasses is the most essential fashion item. Tell the others three reasons why. Tell them what is wrong with their items. Also, tell the others which is the least necessary of these (and why): a white T-shirt, a pair of jeans or a baseball cap.

Role  D – A Baseball Cap
You think a baseball cap is the most essential fashion item. Tell the others three reasons why. Tell them what is wrong with their items. Also, tell the others which is the least necessary of these (and why): a white T-shirt, a pair of sunglasses or a pair of jeans.

After reading / listening

1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words...

'jeans'

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • and 'genes'.

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • • Share your findings with your partners.

    • Make questions using the words you found.

    • Ask your partner / group your questions.

    2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.

    •Share your questions with other classmates / groups. •Ask your partner / group your questions.

    3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…?

    4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings.

    5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:

    • use
    • claims
    • stars
    • closes
    • play
    • definitely
    • theory
    • highlight
    • suggest
    • former
    • director
    • always

    Student survey

    Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

    (Please look at page 12 of the PDF to see a photocopiable example of this activity.)

    Discussion - Jeans and Genes

    STUDENT A’s QUESTIONS (Do not show these to student B)

    1. What did you think when you read the headline?
    2. What images are in your mind when you hear the word 'jeans'?
    3. What do you think of jeans?
    4. Why are jeans so popular?
    5. What's your favourite jeans ad?
    6. What do you think of the jeans-genes controversy?
    7. Why do people think the video might be racist?
    8. What do you think the future of genetics will be like?
    9. Why might people think the ad's tagline might be provocative?
    10. When was the last time someone pushed your buttons?

    STUDENT B’s QUESTIONS (Do not show these to student A)

    1. Did you like reading this article? Why/not?
    2. What do you think of when you hear the word 'genes'?
    3. What do you think about what you read?
    4. What do you know about genes?
    5. What do you know about eugenics?
    6. Why do people think there is a most desirable way of looking?
    7. What do you know about cancel culture?
    8. What's the best jeans brand?
    9. How important are jeans to you?
    10. What questions would you like to ask the CEO of American Eagle?

    Discussion — Write your own questions

    STUDENT A’s QUESTIONS (Do not show these to student B)

    (a) ________________

    (b) ________________

    (c) ________________

    (d) ________________

    (e) ________________

    STUDENT B’s QUESTIONS (Do not show these to student A)

    (f) ________________

    (g) ________________

    (h) ________________

    (i) ________________

    (j) ________________

    Language — Cloze (Gap-fill)

    A video from a U.S. fashion (1) ____ has created controversy over its use of the words "jeans" (as in denim) and "genes" (as in genetics). Social media is (2) ____ with claims the video is racist. The company, American Eagle, produced the video for its new (3) ____ of clothes. The video stars denim-clad actress Sydney Sweeney. She tells the camera: "Genes are (4) ____ down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue." The video closes with the tagline: "Sydney Sweeney has great jeans." American Eagle said the (5) ____ on words was part of its ad campaign's "provocative language". It said the words were definitely going to "(6) ____ buttons".

    Many people have criticized the wordplay for having eugenic undertones. Eugenics is a (7) ____ theory that posits that humanity can be improved by encouraging people with (8) ____ genes to reproduce, to increase the occurrence of "desirable" racial traits. Critics of the ad highlight the (9) ____ that Ms Sweeney is white, blue-eyed, and blonde. They suggest her looks are really "great genes". Former Fox News host Megyn Kelly called the criticism a "leftist (10) ____". U.S. Vice President JD Vance called it an overreaction. Meanwhile, the White House communications director said attacking the ad was "cancel culture (11) ____ amok". American Eagle says its ad "is and always was about the (12) ____."

    Which of these words go in the above text?

    1. (a)     image     (b)     launderer     (c)     retailer     (d)     tailors    
    2. (a)     alight     (b)     upend     (c)     down     (d)     rigid    
    3. (a)     line     (b)     circle     (c)     squiggle     (d)     zone    
    4. (a)     passed     (b)     parsed     (c)     pasted     (d)     past    
    5. (a)     say     (b)     write     (c)     spell     (d)     play    
    6. (a)     wear     (b)     pull     (c)     break     (d)     push    
    7. (a)     debunked     (b)     banked     (c)     baulked     (d)     debauched    
    8. (a)     sure     (b)     zero     (c)     gold     (d)     certain    
    9. (a)     fact     (b)     knowledge     (c)     post     (d)     look    
    10. (a)     defrost     (b)     meltdown     (c)     wither     (d)     burst    
    11. (a)     paced     (b)     run     (c)     managed     (d)     drip    
    12. (a)     jeans     (b)     geneticists     (c)     genes     (d)     DNA

    Spelling

    Paragraph 1

    1. created oervytncors
    2. algtih with claims the video is racist
    3. denim-dlca actress Sydney Sweeney
    4. passed down from parents to oirgfpfns
    5. determining satrti like hair colour
    6. its ad campaign's vtpveicaoor language

    Paragraph 2

    1. having inugcee undertones
    2. a budkdene theory
    3. reproduce, to increase the rocreccneu
    4. Kelly called the criticism a istleft meltdown
    5. JD Vance called it an eovctonarier
    6. cancel culture run omak

    Put the text back together

    (    )     (as in denim) and "genes" (as in genetics). Social media is alight with claims the video is
    (  1  )   A video from a U.S. fashion retailer has created controversy over its use of the words "jeans"
    (    )     blue-eyed, and blonde. They suggest her looks are really "great genes". Former Fox News host Megyn Kelly called the
    (    )     clad actress Sydney Sweeney. She tells the camera: "Genes are passed down from parents to
    (    )     criticism a "leftist meltdown". U.S. Vice President JD Vance called it an
    (    )     culture run amok". American Eagle says its ad "is and always was about the jeans."
    (    )     Many people have criticized the wordplay for having eugenic undertones. Eugenics is a debunked
    (    )     of its ad campaign's "provocative language". It said the words were definitely going to "push buttons".
    (    )     offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue." The video closes
    (    )     overreaction. Meanwhile, the White House communications director said attacking the ad was "cancel
    (    )     racist. The company, American Eagle, produced the video for its new line of clothes. The video stars denim-
    (    )     reproduce, to increase the occurrence of "desirable" racial traits. Critics of the ad highlight the fact that Ms Sweeney is white,
    (    )     theory that posits that humanity can be improved by encouraging people with certain genes to
    (    )     with the tagline: "Sydney Sweeney has great jeans." American Eagle said the play on words was part

    Put the words in the right order

    1. A   from   controversy   video   created   fashion   a   retailer   .
    2. It's   with   alight   the   claims   video   is   racist   the   .
    3. Genes   from   to   are   down   passed   parents   offspring   .
    4. The   was   wordplay   ad   its   of   campaign   part   .
    5. The   going   were   buttons   "push"   to   words   definitely   .
    6. People   the  criticized   undertones   for   wordplay   eugenic   having  .
    7. It   genes   with   people   encourages   certain   reproduce   to   .
    8. It   occurrence   the   "desirable"   of   increases   traits   racial   .
    9. Attacking   ad   cancel   the   culture   run   was   amok   .
    10. It   was   is   and   jeans   always   about   the   .

    Circle the correct word (20 pairs)

    A video from a U.S. fashion retailer has creative / created controversy over its usefulness / use of the words "jeans" (as in denim) and "genes" (as in genetics). Social media is light / alight with claims the video is racist. The company, American Eagle, produced the video for its new line / life of clothes. The video stars denim-clad / clap actress Sydney Sweeney. She tells the camera: "Genes are passed down from parents to upswing / offspring, often determining plaits / traits like hair colour, personality and even eye colour. My jeans are blue." The video closes with the punchline / tagline: "Sydney Sweeney has great jeans." American Eagle said the play in / on words was part of its ad campaign's "provocative language". It said the words were definitely going to "pull / push buttons".

    Many people have criticized the wordplay for having eugenic undertones. Eugenics is a debunked / banked theory that posits that humanely / humanity can be improved by encouraging people with certainly / certain genes to reproduce, to increase the occurs / occurrence of "desirable" racial traits. Critics of the ad highlight the fact that / what Ms Sweeney is white, blue-eyed, and blonde. They suggest her locks / looks are really "great genes". Former Fox News host Megyn Kelly called a / the criticism a "leftist meltdown". U.S. Vice President JD Vance called it an overreaction / reaction. Meanwhile, the White House communications director said attacking the ad was "cancel culture run / paced amok". American Eagle says its ad "is and always was about the jeans / genes."

    Talk about the connection between each pair of words in italics, and why the correct word is correct. Look up the definition of new words.

    Insert the vowels (a, e, i, o, u)

    _  v_d__  fr_m  _  _.S.  f_sh__n  r_t__l_r  h_s  cr__t_d  c_ntr_v_rsy  _v_r  _ts  _s_  _f  th_  w_rds  "j__ns"  (_s  _n  d_n_m)  _nd  "g_n_s"  (_s  _n  g_n_t_cs).  S_c__l  m_d__  _s  _l_ght  w_th  cl__ms  th_  v_d__  _s  r_c_st.  Th_  c_mp_ny,  _m_r_c_n  __gl_,  pr_d_c_d  th_  v_d__  f_r  _ts  n_w  l_n_  _f  cl_th_s.  Th_  v_d__  st_rs  d_n_m-cl_d  _ctr_ss  Sydn_y  Sw__n_y.  Sh_  t_lls  th_  c_m_r_:  "G_n_s  _r_  p_ss_d  d_wn  fr_m  p_r_nts  t_  _ffspr_ng,  _ft_n  d_t_rm_n_ng  tr__ts  l_k_  h__r  c_l__r,  p_rs_n_l_ty  _nd  _v_n  _y_  c_l__r.  My  j__ns  _r_  bl__."  Th_  v_d__  cl_s_s  w_th  th_  t_gl_n_:  "Sydn_y  Sw__n_y  h_s  gr__t  j__ns."  _m_r_c_n  __gl_  s__d  th_  pl_y  _n  w_rds  w_s  p_rt  _f  _ts  _d  c_mp__gn's  "pr_v_c_t_v_  l_ng__g_".  _t  s__d  th_  w_rds  w_r_  d_f_n_t_ly  g__ng  t_  "p_sh  b_tt_ns".

    M_ny  p__pl_  h_v_  cr_t_c_z_d  th_  w_rdpl_y  f_r  h_v_ng  __g_n_c  _nd_rt_n_s.  __g_n_cs  _s  _  d_b_nk_d  th__ry  th_t  p_s_ts  th_t  h_m_n_ty  c_n  b_  _mpr_v_d  by  _nc__r_g_ng  p__pl_  w_th  c_rt__n  g_n_s  t_  r_pr_d_c_,  t_  _ncr__s_  th_  _cc_rr_nc_  _f  "d_s_r_bl_"  r_c__l  tr__ts.  Cr_t_cs  _f  th_  _d  h_ghl_ght  th_  f_ct  th_t  Ms  Sw__n_y  _s  wh_t_,  bl__-_y_d,  _nd  bl_nd_.  Th_y  s_gg_st  h_r  l__ks  _r_  r__lly  "gr__t  g_n_s".  F_rm_r  F_x  N_ws  h_st  M_gyn  K_lly  c_ll_d  th_  cr_t_c_sm  _  "l_ft_st  m_ltd_wn".  _.S.  V_c_  Pr_s_d_nt  JD  V_nc_  c_ll_d  _t  _n  _v_rr__ct__n.  M__nwh_l_,  th_  Wh_t_  H__s_  c_mm_n_c_t__ns  d_r_ct_r  s__d  _tt_ck_ng  th_  _d  w_s  "c_nc_l  c_lt_r_  r_n  _m_k".  _m_r_c_n  __gl_  s_ys  _ts  _d  "_s  _nd  _lw_ys  w_s  _b__t  th_  j__ns."

    Punctuate the text and add capitals

    a video from a us fashion retailer has created controversy over its use of the words jeans as in denim and genes as in genetics social media is alight with claims the video is racist the company american eagle produced the video for its new line of clothes the video stars denimclad actress sydney sweeney she tells the camera genes are passed down from parents to offspring often determining traits like hair colour personality and even eye colour my jeans are blue the video closes with the tagline sydney sweeney has great jeans american eagle said the play on words was part of its ad campaigns provocative language it said the words were definitely going to push buttons

    many people have criticized the wordplay for having eugenic undertones eugenics is a debunked theory that posits that humanity can be improved by encouraging people with certain genes to reproduce to increase the occurrence of desirable racial traits critics of the ad highlight the fact that ms sweeney is white blueeyed and blonde they suggest her looks are really great genes former fox news host megyn kelly called the criticism a leftist meltdown us vice president jd vance called it an overreaction meanwhile the white house communications director said attacking the ad was cancel culture run amok american eagle says its ad is and always was about the jeans

    Put a slash (/) where the spaces are

    AvideofromaU.S.fashionretailerhascreatedcontroversyoveritsuseof
    thewords"jeans"(asindenim)and"genes"(asingenetics).Socialmedi
    aisalightwithclaimsthevideoisracist.Thecompany,AmericanEagle,pr
    oducedthevideoforitsnewlineofclothes.Thevideostarsdenim-clada
    ctressSydneySweeney.Shetellsthecamera:"Genesarepasseddownf
    romparentstooffspring,oftendeterminingtraitslikehaircolour,person
    alityandeveneyecolour.Myjeansareblue."Thevideocloseswiththetag
    line:"SydneySweeneyhasgreatjeans."AmericanEaglesaidtheplayon
    wordswaspartofitsadcampaign's"provocativelanguage".Itsaidthew
    ordsweredefinitelygoingto"pushbuttons".Manypeoplehavecriticized
    thewordplayforhavingeugenicundertones.Eugenicsisadebunkedthe
    orythatpositsthathumanitycanbeimprovedbyencouragingpeoplewit
    hcertaingenestoreproduce,toincreasetheoccurrenceof"desirable"ra
    cialtraits.CriticsoftheadhighlightthefactthatMsSweeneyiswhite,blue
    -eyed,andblonde.Theysuggestherlooksarereally"greatgenes".Form
    erFoxNewshostMegynKellycalledthecriticisma"leftistmeltdown".U.S
    .VicePresidentJDVancecalleditanoverreaction.Meanwhile,theWhite
    Housecommunicationsdirectorsaidattackingtheadwas"cancelcultur
    erunamok".AmericanEaglesaysitsad"isandalwayswasaboutthejean
    s."

    Free writing

    Write about jeans and genes wordplay for 10 minutes. Comment on your partner’s paper.

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

     

    Academic writing

    Controversial ads are good as they make us think and debate. Discuss.

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

    _____________________________________________________________________________

     

    Homework

    1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.
    2. INTERNET: Search the Internet and find out more about this news story. Share what you discover with your partner(s) in the next lesson.
    3. JEANS AND GENES: Make a poster about jeans and genes. Show your work to your classmates in the next lesson. Did you all have similar things?
    4. NO AD CONTROVERSY: Write a magazine article about not allowing any ads that might be even a little controversial. Include imaginary interviews with people who are for and against this.
    Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s).
    5. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
    6. LETTER: Write a letter to an expert on jeans and genes. Ask him/her three questions about jeans and genes. Give him/her three of your ideas. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.

    A Few Additional Activities for Students

    Ask your students what they have read, seen or heard about this news in their own language. Students are likely to / may have have encountered this news in their L1 and therefore bring a background knowledge to the classroom.

    Get students to role play different characters from this news story.

    Ask students to keep track of this news and revisit it to discuss in your next class.

    Ask students to male predictions of how this news might develop in the next few days or weeks, and then revisit and discuss in a future class.

    Ask students to write a follow-up story to this news.

    Students role play a journalist and someone who witnessed or was a part of this news. Perhaps they could make a video of the interview.

    Ask students to keep a news journal in English and add this story to their thoughts.

    Also...

    Buy my 1,000 Ideas and Activities for Language Teachers eBook. It has hundreds of ideas, activity templates, reproducible activities for:

    • News
    • Warm ups
    • Pre-reading / Post-reading
    • Using headlines
    • Working with words
    • While-reading / While-listening
    • Moving from text to speech
    • Post-reading / Post-listening
    • Discussions
    • Using opinions
    • Plans
    • Language
    • Using lists
    • Using quotes
    • Task-based activities
    • Role plays
    • Using the central characters in the article
    • Using themes from the news
    • Homework

    Buy my book

    $US 9.99

    Answers

    (Please look at page 26 of the PDF to see a photocopiable example of this activity.)

    Help Support This Web Site

    • Please consider helping Breaking News English.com

    Sean Banville's Book

    Thank You