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Many people have criticized the
for having eugenic undertones. Eugenics is a
theory that posits that humanity can be improved by encouraging people with
genes to reproduce, to increase the
of "desirable" racial traits. Critics of the ad highlight the fact that Ms Sweeney is white, blue-eyed, and
. They suggest her looks are really "great genes". Former Fox News
Megyn Kelly called the criticism a "leftist
". U.S. Vice President JD Vance called it an overreaction. Meanwhile, the White House communications
said attacking the ad was "cancel culture run
". American Eagle says its ad "is and
was about the jeans."