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Santa Claus has to get with the times and several key changes to how he . Press reports say he will start to the latest technology in the manufacture and delivery of his gifts and create better working conditions for his reindeers and elves. He will also on in better shape and his bulging waistline. Santa has come under increasing pressure from Internet stores in recent years and is it increasingly difficult to compete. Many children are their Christmas wish lists to sites like Amazon.com instead of writing to him. His workshop has also to keep up with the latest cutting-edge production methods used in digital toys and games.

Santa's nine reindeer and group of elves will now all considerably fewer hours. There have been concerns for centuries about them work non-stop over the Christmas period and around the world all night. The elves will now a brand-new, state-of-the-art, gift-making facility at Santa’s workshop. This will their working load to just one hour a day. In another technological revolution, Santa's sleigh will be by a new environmentally-friendly fuel. Animal rights activists will be happy that Rudolph and his helpers will now in the sleigh instead of it. These changes also mean Santa will have more time to working out at his North Pole gym and a few kilos.