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Santa Claus has decided to get the times and make several key changes to how he operates. Press reports say he will start to incorporate the latest technology the manufacture and delivery his gifts and create better working conditions his reindeers and elves. He will also concentrate getting better shape and trimming his bulging waistline. Santa has come increasing pressure from Internet stores recent years and is finding it increasingly difficult to compete. Many children are sending their Christmas wish lists sites like Amazon.com instead writing to him. His workshop has also struggled to keep up the latest cutting-edge production methods used digital toys and games.

Santa's nine reindeer and group elves will now all work considerably fewer hours. There have been concerns centuries about making them work non-stop the Christmas period and fly the world all night. The elves will now oversee a brand-new, state--the-art, gift-making facility Santa’s workshop. This will reduce their working load just one hour a day. another technological revolution, Santa's sleigh will be powered a new environmentally-friendly fuel. Animal rights activists will be happy that Rudolph and his helpers will now sit the sleigh instead pulling it. These changes also mean Santa will have more time to spend working his North Pole gym and shed a few kilos.