The Reading / Listening - Level 0

People on social media are angry because of a racist advert. It is for the Chinese detergent Qiaobi. The advert shows a young woman putting detergent into the mouth of a black man. She pushes him into a washing machine. The black man comes out white. The woman looks happy. The ad went viral 24 hours ago.



The website Buzzfeed called it, the "most racist ad of 2016". It said you would need a shower if you watched it. A blogger said Chinese companies did not understand racism. The owner of Qiaobi told the BBC that he didn't know the ad was racist. He said: "To be honest, I didn't really [watch] the advertisement [closely]."

Try the same news story at these levels:

    Level 1 Level 2   or  Level 3

Sources
  • http://www.scmp.com/news/china/society/article/1956281/racist-laundry-detergent-ad-slammed-turning-black-man-fair
  • http://www.chinatopix.com/articles/88939/20160527/racial-content-chinese-commercial-video.htm#ixzz49qwWNzYk
  • http://www.bbc.com/news/world-asia-china-36394917 st-tint/85024844/


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. People on social
  2. angry because
  3. The advert
  4. into
  5. She pushes him into a
  6. The woman looks
  7. The ad went
  8. 24 hours
  1. washing machine
  2. ago
  3. the mouth
  4. viral
  5. media
  6. shows a young woman
  7. of a racist advert
  8. happy

Paragraph 2

  1. the most racist
  2. It said you
  3. need
  4. companies did not understand
  5. he didn't know the ad
  6. To be
  7. I didn't
  8. watch the advertisement
  1. racism
  2. honest
  3. ad of 2016
  4. closely
  5. really
  6. a shower
  7. was racist
  8. would

Listening — Listen and fill in the gaps

People on social (1) ___________________ because of a racist advert. (2) ___________________ Chinese detergent Qiaobi. The (3) ___________________ young woman putting detergent into the mouth of a black man. She (4) ___________________ a washing machine. The black man (5) ___________________. The woman looks happy. The (6) ___________________ 24 hours ago.

The website Buzzfeed called it, (7) ___________________ ad of 2016". It (8) ___________________ need a shower (9) ___________________. A blogger said Chinese companies did not (10) ___________________. The owner of Qiaobi told the BBC that he didn't know (11) ___________________. He said: "To be honest, I (12) ___________________ the advertisement [closely]."

Put a slash (/) where the spaces are

Peopleonsocialmediaareangrybecauseofaracistadvert.ItisfortheChi
nesedetergentQiaobi.Theadvertshowsayoungwomanputtingdeterg
entintothemouthofablackman.Shepusheshimintoawashingmachine
.Theblackmancomesoutwhite.Thewomanlookshappy.Theadwentvir
al24hoursago.ThewebsiteBuzzfeedcalledit,the"mostracistadof2016
".Itsaidyouwouldneedashowerifyouwatchedit.AbloggersaidChinese
companiesdidnotunderstandracism.TheownerofQiaobitoldtheBBCt
hathedidn'tknowtheadwasracist.Hesaid:"Tobehonest,Ididn'treally[
watch]theadvertisement[closely]."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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