Apple has finally unveiled its much talked about at before during for from in of off on out with smart watch. Apple is well versed about at before during for from in of off on out with wowing its followers about at before during for from in of off on out with its legendary product launches. The first big surprise about at before during for from in of off on out with the new timepiece came with its name. The company has deviated about at before during for from in of off on out with its previous naming convention and ditched the "i" prefix. Many thought CEO Tim Cook would show us the iWatch but instead he announced the coming about at before during for from in of off on out with the Apple Watch. The device has a new interface, it runs apps, and acts as a health and fitness tracker. It also has a digital payment system called "Apple Pay," which Tim Cook hopes will "replace the wallet". Users can also experiment about at before during for from in of off on out with eleven different watch faces and, about at before during for from in of off on out with the fashion conscious, an array about at before during for from in of off on out with straps. Reviews about at before during for from in of off on out with the Apple Watch have been mixed. Tim Coulling, senior analyst about at before during for from in of off on out with research firm Canalys, believes the watch could be the catalyst about at before during for from in of off on out with people to start wearing technology. He said: " about at before during for from in of off on out with many people, waiting to see what Apple did was a first step about at before during for from in of off on out with going about at before during for from in of off on out with to buy a wearable technology product." Many people could be put about at before during for from in of off on out with by the price. about at before during for from in of off on out with $349, it is considerably more expensive than its more established rivals. But then, millions about at before during for from in of off on out with loyal customers have always paid the premium about at before during for from in of off on out with an Apple product. Apple could trump its rivals about at before during for from in of off on out with the grounds about at before during for from in of off on out with its watch being a must-have fashion accessory. Apple hired fashion industry bigwigs, including the ex-SEO of Burberry, to work about at before during for from in of off on out with the watch's design.