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Rapper Jay Z has a music subscription site to a new kind of streaming service. Jay Z has and re-launched the service called Tidal, which was initially last October. Many of the music industry's major stars have also their weight to the project and have become co-owners in it. These include Beyonce, Kanye West and Madonna. They hope Tidal will more established streaming sites such as Spotify and Google Play. Tidal does not as large a catalogue of songs as its rivals, but the owners people will use it because it is the first streaming platform by musicians. Tidal will its 25 million tracks for a standard subscription of $9.99 a month.

The artists behind Tidal it will change the music industry and give singers and musicians more control over their music. Artists traditionally have little control over how their work is and marketed. Jay Z told the music magazine Billboard that he hoped artists would more money because of Tidal. He said: "We didn't the direction music was in and thought maybe we could in and strike an honest blow." Jay Z will artists to their record labels to give Tidal new music a week before other services it. This will give Tidal a head start in making the music available. Singer and co-owner Alicia Keys said Tidal "will forever the course of music history".