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An English entrepreneur has a booming business from selling bottled, British countryside air to Chinese consumers. Leo De Watts, 27, upon the idea of selling air to China after news footage of pollution and smog in Chinese cities. He there was a market for cleaner air. De Watts his company last year in the somewhat imaginatively named industry of "air farming". His team "" air in bottles from various locations across Britain and it to China. Even though the air is cheap to , De Watts a hefty price on his products. Chinese lovers of British air have to around $115 for a 580 ml bottle of the fresh stuff.

De Watts was born in the British countryside and he appreciates the quality of the air in rural Britain. He now in Hong Kong where he his fresh air at local street markets. A lot of his merchandise is in Chinese cities such as Beijing and Shanghai, where pollution can particularly bad. He said his Chinese customers can quite fussy about exactly what kind of air they . He in a promotional video that: "Quite often, a lot of our orders are bespoke. We have clients who very particular circumstances for their air. Sometimes we'll be at the top of a mountain, and other times at the bottom of a valley." He added: "There's really a market for this. We've just ."