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An English entrepreneur has started a booming business aboutaroundatforfrominofontoupon selling bottled, British countryside air aboutaroundatforfrominofontoupon Chinese consumers. Leo De Watts, 27, struck aboutaroundatforfrominofontoupon the idea aboutaroundatforfrominofontoupon selling air to China after seeing news footage aboutaroundatforfrominofontoupon pollution and smog aboutaroundatforfrominofontoupon Chinese cities. He guessed there was a market aboutaroundatforfrominofontoupon cleaner air. De Watts launched his company last year aboutaroundatforfrominofontoupon the somewhat imaginatively named industry aboutaroundatforfrominofontoupon "air farming". His team "harvests" air aboutaroundatforfrominofontoupon bottles aboutaroundatforfrominofontoupon various locations across Britain and ships it to China. Even though the air is cheap to collect, De Watts puts a hefty price aboutaroundatforfrominofontoupon his products. Chinese lovers of British air have to pay aboutaroundatforfrominofontoupon $115 for a 580 ml bottle of the fresh stuff.

De Watts was born aboutaroundatforfrominofontoupon the British countryside and said he appreciates the quality aboutaroundatforfrominofontoupon the air in rural Britain. He now lives aboutaroundatforfrominofontoupon Hong Kong where he sells his fresh air aboutaroundatforfrominofontoupon local street markets. A lot aboutaroundatforfrominofontoupon his merchandise is sold in Chinese cities such as Beijing and Shanghai, where pollution can be particularly bad. He said his Chinese customers can be quite fussy aboutaroundatforfrominofontoupon exactly what kind of air they buy. He explained aboutaroundatforfrominofontoupon a promotional video that: "Quite often, a lot aboutaroundatforfrominofontoupon our orders are bespoke. We have clients who request very particular circumstances aboutaroundatforfrominofontoupon their air. Sometimes we'll be aboutaroundatforfrominofontoupon the top of a mountain, and other times aboutaroundatforfrominofontoupon the bottom of a valley." He added: "There's really a market aboutaroundatforfrominofontoupon this. We've just started."