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An English entrepreneur has started a [booming / beaming] business from selling bottled, British countryside air to Chinese consumers. Leo De Watts, 27, [struck / strike] upon the idea of selling air to China after seeing news [footage / footing] of pollution and smog in Chinese cities. He guessed there was a [marketing / market] for cleaner air. De Watts [lunched / launched] his company last year in the somewhat [imagination / imaginatively] named [industry / industrial] of "air farming". His team "harvests" air in bottles from [various / variety] locations across Britain and ships it to China. Even though the air is cheap to [collective / collect] , De Watts puts a hefty price on his products. Chinese lovers of British air have to pay around $115 for a 580 ml bottle of the fresh [stuff / stiff] .

De Watts was born in the [Britain / British] countryside and said he appreciates the quality of the air in [mural / rural] Britain. He now lives in Hong Kong where he sells his fresh air at [locally / local] street markets. A lot of his merchandise is sold in Chinese cities such [like / as] Beijing and Shanghai, where pollution can be [particularly / particular] bad. He said his Chinese customers can be [quite / quiet] fussy about exactly what kind of air they buy. He explained in a promotional video that: "Quite [always / often] a lot of our orders are bespoke. We have clients who request [very / so] particular circumstances for their air. Sometimes we'll be at the top of a mountain, and other [time / times] at the bottom of a valley." He added: "There's really a market for [this / these] . We've just started."

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