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Russian arms maker Kalashnikov is branching out into fashion. weapons manufacturer is one of Russia's most famous companies. It makes well-known AK-47 assault rifle. The company said it has to make different things because of Western sanctions. Many countries stopped buying Russian weapons after conflict in Ukraine started. Before sanctions, Kalashnikov sold 70 per cent of its hunting and sporting weapons to Europe and USA. Kalashnikov will soon launch fashion label. It will make 'military style' casual clothing and accessories. There are also plans to open 60 Kalashnikov clothes stores across Russia by end of this year.

Kalashnikov is not first Russian arms company to move into fashion. UralVagonZavod, makers of tanks and other military vehicles, opened shop in 2014 selling T-shirts, jackets, shoes and bags. Most of its products have images of its tanks on them. Kalashnikov CEO Alexei Krivoruchko said his company would still make most of its money from making guns. He said: "In addition to development of new products, by 2017 we plan to double our sales of small arms." He said company will, "start mass production of not less than 10 new products". A marketing manager said Kalashnikov's fashions could sell well because of rise in patriotism in Russia.

 
 

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