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The Russian arms maker Kalashnikov is branching into fashion. The weapons manufacturer is one Russia's most famous companies. It makes the well-known AK-47 assault rifle. The company said it has to make different things because Western sanctions. Many countries stopped buying Russian weapons the conflict Ukraine started. Before the sanctions, Kalashnikov sold 70 per cent its hunting and sporting weapons Europe and the USA. Kalashnikov will soon launch a fashion label. It will make 'military style' casual clothing and accessories. There are also plans to open 60 Kalashnikov clothes stores Russia the end this year.

Kalashnikov is not the first Russian arms company to move fashion. UralVagonZavod, the makers tanks and other military vehicles, opened a shop 2014 selling T-shirts, jackets, shoes and bags. Most its products have images its tanks them. The Kalashnikov CEO Alexei Krivoruchko said his company would still make most its money making guns. He said: "In addition to the development new products, by 2017 we plan to double our sales small arms." He said the company will, "start the mass production not less than 10 new products". A marketing manager said Kalashnikov's fashions could sell well because a rise in patriotism Russia.

 
 

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