5-speed listening (Level 1)

Budweiser beer renamed America






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A famous beer company is changing the name of its beer. Anheuser-Busch (AB) is the USA's largest beer maker. It will change the name of its Budweiser beer to 'America' for six months. The change is to try and increase sales. Budweiser was the USA's most popular beer but sales are down. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "US" will replace "AB".

The new name is part of Budweiser's "America is in Your Hands" campaign. This starts with Memorial Day on May 30 and ends with the U.S. elections in November. In between are the summer Olympics. AB wants Americans to feel proud of America – the company and its beer. It said Budweiser always tries hard to represent America in a bottle. It said it is honoured to be part of the USA, where Budweiser has been made for the past 140 years.

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