5-speed listening (Level 2)

Budweiser beer renamed America






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A famous beer company is changing the name of its best-selling beer. Anheuser-Busch (AB) is the USA's largest maker of beer. It is going to change the name of its Budweiser beer to 'America'. The change will happen between May and November. A spokesperson said the change is to try and increase sales. Budweiser used to be the USA's most popular beer but sales have been falling. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "US" will replace "AB".

The new name is part of a Budweiser campaign called "America is in Your Hands". There are many events during the campaign period, starting with Memorial Day on May 30 and ending with the U.S. elections in November. In between are the summer Olympics and Labor Day. AB wants Americans to feel proud of America – the company and the beer. The company vice president said: "Budweiser has always [tried hard] to embody America in a bottle, and we're honoured to salute this great nation, where our beer has been passionately brewed for the past 140 years."

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