Japanese games giant Nintendo has released app that is taking world by storm. next big thing, and new Internet sensation, is augmented reality game called Pokemon Go. Players must physically move around real world in order to capture mystical creatures called Pokemon (short for pocket monsters). It was only officially released last week, in USA, New Zealand and Australia. It is about to overtake Twitter in number of daily active users and it hasn't even been launched globally yet. Analysts report that in just 48 hours, Go was installed on 5.6 per cent of all Android devices in USA. On average, users are spending twice as much time on Go than on apps like Snapchat.
Pokemon Go has already jumped to top of App Store and Google Play Store. It is also having unprecedented social impact. Hackers have targeted illegal copies of app to infect millions of smart phones. Other criminals have used game to lure unsuspecting players to go to location to collect Pokemon character and then rob them or burgle their empty house. app tracks your location via GPS as you walk around looking for Pokemon. website PCmag.com advised: "Don't go walking around neighborhoods late at night for your Pokemon fix….If you can collect Pokemon…in public, crowded areas, we recommend doing that instead of shady spots at two a.m."