The animal rights PETA has bought in the French luxury goods Louis Vuitton (LV). PETA (People for the Ethical Treatment of Animals) bought the shares to pressure LV to stop selling made from animal skins. PETA has not said how many shares it bought. There are that it has bought one share. Even this will mean PETA can go to shareholder . PETA will also question the LV board members in front of other shareholders to make its about protecting animals are heard and addressed.
The main for PETA buying the shares is to highlight the of crocodiles. PETA said it has information showing that crocodile in Vietnam that supply skins to Louis Vuitton are kept in pits and sometimes cut into while they are still . It said: "PETA has become a shareholder of LV…to put on the company to stop selling exotic merchandise." An LV spokeswoman replied: "We have no of ... any cruel method involving the of the animal. [This] is in clear of our…rules."