The international sandwich chain Subway is suing the Canadian broadcaster CBC a report that said the fast food giant's chicken was only half chicken. The CBC reported one of its shows that Subway's oven roasted chicken contained only 53.6 per cent chicken, and that its chicken strips had just 42.8 per cent chicken. The show claimed the rest was a soy filler. The researchers stated that competing chains had considerably higher levels meat their chicken-based products. Subway announced: "We have issued a Notice of Action… the Canadian Broadcasting Corporation that asks $210 million damages allegations…that are defamatory and absolutely false."
Subway said it has made several attempts to dispute the claims CBC. It said: "Despite our efforts to share the facts the CBC the high quality our chicken and to express our strong objections to their inaccurate claims, they have not issued a retraction, as we requested." It added: "We do not know how they produced such unreliable and factually incorrect data….Producing high quality food our customers is our highest priority." A CBC spokeswoman said the corporation was standing its investigation, its story and its reporters. She said: "We believe our journalism to be sound and there is no evidence that we've seen that would lead us to change our position."