Researchers have that people more vegetables if the veggies trendy labels. A research team from Stanford University in the USA that sales of vegetables by 25 per cent after they were trendy-sounding names. The researchers their research on 600 diners for several months at the university canteen. They all vegetable dishes in four different ways each day. Diners could vegetable dishes with a "basic" label (for example with just the word "carrots"), a "healthy restrictive" label ("carrots with sugar-free citrus dressing"), a "health positive" label ("smart-choice vitamin C citrus carrots") or a trendy label ("twisted citrus- carrots").
Researchers diners a wide choice of vegetables to how effective the trendy labels were. They beetroot, butternut squash, carrots, corn, courgettes, green beans and sweet potato in their test. These names like "twisted garlic-ginger butternut squash wedges," or "dynamite chilli," and "tangy lime-seasoned beets". They that the vegetable dishes with the trendy labels by far the most popular. These dishes 25 per cent more popular than those with the "basic" labelling, and 41 per cent more popular than those with the "healthy restrictive" labelling. A researcher : "Labels really can our sensory experience, affecting how tasty and filling we think food will ."
