Researchers have discovered that eat more vegetables if the have trendy labels. A research from Stanford University in the USA found that of vegetables increased by 25 per cent after they were given trendy-sounding . The researchers conducted their on 600 diners for several months at the university . They labeled all vegetable dishes in four different ways each . Diners could select vegetable dishes with a "basic" label (for example with just the word "carrots"), a "healthy restrictive" label ("carrots with sugar-free citrus "), a "health positive" label ("smart-choice vitamin C citrus carrots") or a trendy label ("twisted -glazed carrots").
Researchers gave a wide of vegetables to see how effective the labels were. They used beetroot, butternut squash, carrots, corn, courgettes, green beans and sweet potato in their . These had names like "twisted garlic-ginger butternut squash wedges," or " chilli," and "tangy lime-seasoned beets". They found that the vegetable with the trendy labels were by far the most . These dishes were 25 per cent more popular than those with the "basic" labelling, and 41 per cent more popular than with the "healthy restrictive" labelling. A researcher said: "Labels can influence our sensory experience, affecting how tasty and we think food will be."
