The World Taekwondo Federation has its name to simply World Taekwondo. The rebranding is to confusion over its acronym 'WTF'. This acronym is widely as a slang term on social media, but it a very different and very rude meaning when it is on Facebook, or Twitter. The abbreviation 'WTF' is a slang term that is often used to disdainful disbelief. The World Taekwondo president : "In the digital age, the acronym of our federation has negative connotations unrelated to our organization, and so it was important that we to better engage with our fans...stay relevant and to young and modern audiences."
Taekwondo a Korean martial art, by its emphasis on head-height kicks, jumping and spinning kicks, and fast kicking techniques. The Taekwondo Federation president : "Since 1973, we have been as the World Taekwondo Federation. Over the following 44 years, we have taekwondo into the global sport it is today with 208 member national federations worldwide; we have taekwondo to the Olympic Games, and in 2020 will the honour of taekwondo at both the Olympic and Paralympic Games; and we have our federation’s position as a global leader in taekwondo beyond sport and into the field of humanitarianism."