The World Taekwondo Federation has changed its name to simply World Taekwondo. The rebranding is to avoid confusion its acronym 'WTF'. This acronym is widely used a slang term social media, but it has a very different and very rude meaning when it is used Facebook, or Twitter. The abbreviation 'WTF' is a slang term that is often used to indicate disdainful disbelief. The World Taekwondo president said: " the digital age, the acronym our federation has developed negative connotations unrelated our organization, and so it was important that we rebrand to better engage our fans...stay relevant and appeal to young and modern audiences."
Taekwondo is a Korean martial art, characterized its emphasis on head-height kicks, jumping and spinning kicks, and fast kicking techniques. The Taekwondo Federation president said: "Since 1973, we have been known the World Taekwondo Federation. Over the following 44 years, we have grown taekwondo the global sport it is today 208 member national federations worldwide; we have led taekwondo to the Olympic Games, and 2020 will have the honour seeing taekwondo both the Olympic and Paralympic Games; and we have reinforced our federation’s position as a global leader taking taekwondo beyond sport and the field humanitarianism."