company in USA has launched chocolate powder that it says people can snort to get high. product is based on raw cocoa bean, which is where chocolate comes from. It is called Coko Loko and company claims it provides drug-free energy "high". Coco Loko is manufactured by company called Legal Lean. Its CEO Nick Anderson explained how he came to market his product. He said he first heard about people snorting chocolate in Europe. He initially thought it was hoax, but then he tried it and realized that it had commercial prospects. Mr Anderson told reporters that his company's chocolate product is, "probably equal to about two energy drinks".
powder is not regulated by U.S. Food and Drug Administration. Many doctors are concerned about whether powder is safe. Toxicology expert Dr Jason Russell warned that product had the same risk factors as other energy supplements. He said there was risk of increased blood pressure, insomnia and increased heart rate. HuffPost website said it was concerned that product does not have official ingredients list, so users do not know what is in it. website recommended that people eat chocolate instead of sniffing it to make sure they do not suffer any health problems. Mr Anderson said: "There are no health issues. It's been out two, three years. Everyone seems fine."